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Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in…

Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed…

YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports…

Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume…

In a society fueled by social media readily available at the world’s lightning-fast fingertips, everyone’s connected. Trust in major media sources has hit an all-time record low; in fact, brands…

Reddit partners with OpenAI to integrate content into ChatGPT. Reddit and OpenAI announce a partnership. Reddit content will be used in ChatGPT. Concerns about accuracy of Reddit user-generated content. Source…

Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the…

The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles…

Google’s bold new vision for the future of online search, powered by AI technology, is fuelling an industrywide backlash over fears it could damage the internet’s open ecosystem. At the…

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants –…

With audiences scrolling through content so quickly (on both search engines and social), an engaging headline is the first – and sometimes only – chance you have to capture their…

One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning…

Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The…

Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make…

OpenAI managed to steal the attention away from Google in the weeks leading up to Google’s biggest event of the year (Google I/O). When the big announcement arrived there all…

Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from…

At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The voices criticizing Google for killing small sites are shouting louder. Cases like HouseFresh or Retro Dodo garnered…

OpenAI announced a new version of their flagship language model called GPT-4o (that’s a letter “o” not a zero) that can accept audio, image and text inputs and also generate…

This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides…

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand…

Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant…

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content…

In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. The discussion was sparked by a…

When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of…