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Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws
Last week, Google Ads emailed advertisers in the United States who use Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns…
How SEO Experts Can Utilize ChatGPT For BigQuery With Examples
AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the…
AI SEO Tools & Affordable API Plans
Today, at its MozCon 2024 conference, Moz announced a range of AI-driven features and product updates. The announcements focused on modernizing tools to address the changing needs of SEO professionals.…
Top SEO & Content Marketing Trends To Future-Proof Your Strategy
What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out! With search taking on a more human-first and user-centric…
Mobile-indexing-vLast-final-final.doc | Google Search Central Blog | Google for Developers
Monday, June 3, 2024 We’re embarking on our final last step (that’s the plan!) of our migration to a mobile-first index for Google Search: the small set of sites we’ve…
The Ultimate Recap For Advertisers
After ten years of watching Google Marketing Live virtually from my computer, I had the opportunity to attend the event in person this year. If you’re not familiar with it,…
Google Search Console Complete Guide For SEO
Google Search Console is an indispensable tool for SEO as it provides data about the organic performance of a website or page. Understanding how users search for products and services,…
Why Every Marketer Should Be On Reddit
In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for…
Parasite SEO Explained (It’s Not Always Evil!)
Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google…
12 Field-Tested Content Marketing Tactics
In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you…
8 Ways To Promote Your Facebook Page Successfully
Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to…
Here’s the Only SEO Guarantee That’s Not a Scam
SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically.…
Google To Limit AI Overviews For “Nonsensical” Queries
Google has addressed concerns regarding the accuracy and quality of its AI overview feature in search results. The company acknowledges the criticism and odd results generated by the AI overviews…
4 Insights From the Google Leak — Whiteboard Friday
Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links…
International SEO For 2024: 9-Point Checklist For Success
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job.…
WordPress Playground – A New Tool You Need To Try Right Now
WordPress has been releasing innovative tools that helps users accomplish their goals and become more proficient users. One of the newest tools is called Playground, a tool that is designed…
WordPress, Wix, Squarespace, Joomla, Duda, & Drupal
The Core Web Vitals technology report shows that five out of six of the most popular content management systems performed worse in April 2024 when compared to the beginning of…
Google Validates Leak, Igniting Questions Around Search Transparency
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited…
The Top 10 Content Marketing Skills You Need
Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days…
Why Do I Need A Privacy Statement?
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you…
Google Documents Leaked & SEOs Are Making Some Wild Assumptions
You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a…
How To Find Competitors’ Keywords: Tips & Tools
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’…
Local and National Growth Strategies for Franchises
Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a…
8 Ahrefs API Use Cases For Agencies and Enterprises
It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and…
WordPress Releases Way To Build Sites On A Windows Desktop
Last month WordPress released a way to create or test WordPress sites on the desktop but the app was limited to Apple Mac devices. This month WordPress announces that WordPress…
Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.
I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does…
15 Unique Ways to Check Competitor Website Traffic
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you…
Google Ads Now Being Mixed In With Organic Results
Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to…
How To Use The Google Ads Search Terms Report
One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To do this correctly, you need…
Leave the Best Possible Negative Review for a Local Business
If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your…