“Once Per Session” Conversion Counting Method
[ad_1] An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to…
Google Expands Auto Ads with “Ad Intents” Sponsored Links
[ad_1] Google has launched a new “ad intents” format for its Auto ads program. This format inserts links and anchors into publishers’ site content to serve contextual ads and search…
Google Clarifies Vacation Rental Structured Data
[ad_1] Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change…
Efficient Strategies for Enterprise-Level Success
[ad_1] Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone. Between resource constraints, fierce competition and lack of insights, it can be pretty challenging…
Improving Search Console ownership token management | Google Search Central Blog | Google for Developers
[ad_1] Tuesday, April 16, 2024 We’re rolling out further improvements to Search Console’s user and permission management, incorporating capabilities related to unused ownership tokens management. Tokens are the codes used…
Top 4 Skills Marketers Need in the Future
[ad_1] Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital for success is the ability to understand and anticipate…
How Core Updates Make Subtle User Intent Changes
[ad_1] Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden…
12 Types Of Google Ads Extensions, Now Assets
[ad_1] Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only…
Google On Hyphens In Domain Names
[ad_1] Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing.…
24 Effective Link Building Tactics That Work In 2024
[ad_1] 1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The…
Google Is Still Gen Z’s Top Search Engine, Study Shows
[ad_1] A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this…
Google Ads To Retire Customizers For Text Ads
[ad_1] In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will stop serving for…
The Future of AI and Search
[ad_1] The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring…
Successful Website Migration: Increase in Keyword Rankings
[ad_1] To achieve the desired outcomes, we implemented a comprehensive migration strategy. Our approach involved the following key steps and activities: Kick-off and alignment We initiated the project with a…
Search Marketing Generalists Vs. Specialists: Pros And Cons
[ad_1] Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage…
What Is It & How To Demonstrate It For SEO
[ad_1] E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and…
Reddit Post Ranks On Google In 5 Minutes
[ad_1] Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that…
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
[ad_1] Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential…
Query Deserves Ads Is Where Google Is Headed
[ad_1] Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites (good news for SEO). But how can that be if AI is supposed to…
The Best of Ahrefs’ Digest: March 2024
[ad_1] Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on…
How to Appear in Position One in 2024 — Whiteboard Friday
[ad_1] However, we’re putting that to one side for today. I just want to talk about not necessarily traditional organic results, but not sponsored results. So what’s actually in position…
10 Paid Search & PPC Planning Best Practices
[ad_1] Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns.…
Google Unplugs “Notes on Search” Experiment
[ad_1] Google is shutting down it’s Google Notes Search Labs experiment that allowed users to see and leave notes on Google’s search results and many in the search community aren’t…
Google Updates Carousels (Beta) Structured Data Documentation
[ad_1] Google updated the structured data documentation for the Structured Data Carousels (beta) that show rich results for qualifying topics. The new documentation clarifies specific requirements and makes it more…
Are Websites Getting Faster? New Data Reveals Mixed Results
[ad_1] Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data…
WordPress Releases A Performance Plugin For “Near-Instant Load Times”
[ad_1] WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site…
Google Explains Index Selection During A Core Update
[ad_1] Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search…
34 High-Ticket Affiliate Marketing & Partner Programs For 2024
[ad_1] Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence. This approach to generating revenue involves three key steps:…
Google’s CEO On What Search Will Be Like In 10 Years
[ad_1] Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role…
15 Reasons Why Your Business Absolutely Needs SEO
[ad_1] The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than…
Google Improves INP For Sites Using Consent Management Platforms
[ad_1] Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms…