Wednesday, August 4, 2021
The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare against the page experience signals. Today, we’re launching a new version that simplifies the report by removing the Safe Browsing and Ad Experience widgets from the Page Experience report, and fixes on how missing data is handled.
As a reminder, the page experience ranking update started slowly rolling out on June 15, 2021 and the rollout will be completed by August 31, 2021.
Safe Browsing systems at Google are designed to keep users safe on the internet. Sometimes sites fall victim to third-party hijacking, which can cause Safe Browsing warnings to be surfaced. We recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature in the Page Experience report. Any Safe Browsing flags will continue to be surfaced in the Search Console outside of the Page Experience report.
Similarly, we’re removing the Ad Experience widget to avoid surfacing the same information on two parts of Search Console. The Ad Experience report will continue to be available as a standalone tool that you can use to review the status of your site and identify ad experiences that violate the Better Ads Standards. To be clear, the Ad Experience report was never used as a factor for page experience, so this change won’t affect your site’s page experience status.
Other improvements to the report
Along with the two updates mentioned above, we’re rolling out more improvements to how the report handles missing data:
- Added a “No recent data” banner to the Core Web Vitals report and Page Experience report.
- Fixed a bug that caused the report to show “Failing HTTPS” when Core Web Vitals data was missing.
- Rephrased the empty state text in the Page Experience report and Core Web Vitals report.
We hope the improvements make it easier to use the Page Experience report, and help you build websites with great page experience.
If you have questions or feedback, please visit our help forums or let us know through Twitter.
By Ryan Bullet
I am interested in SEO and IT, launching new projects and administering a webmasters forum.