Artificial intelligence (AI) is proving to be a valuable asset in many organizations across every industry today, including marketing.
From analyzing consumer data to providing critical insight and creating content, AI is quickly changing the approach of many business owners to their content marketing campaigns. But what AI tools should you leverage, and how do they work?
This article walks you through 12 must-have AI tools to help you take content marketing productivity to the next level. We examine their applications and share insight into how to integrate them into your content marketing campaigns.
First, a quick detour.
What Is AI Content Marketing?
Artificial intelligence refers to the ability of a machine or computer program to imitate human intelligence and carry out human-like actions. For instance, many AI programs can learn from experience, recognize objects, understand and respond to communications, solve problems and make decisions.
So, how does this relate to content marketing?
While content marketing is one of the essential pillars of any business, it is usually a time-consuming, energy-intensive and largely repetitive process. This is where AI comes into play.
From data analysis to content creation, optimization and distribution, AI and machine learning programs can help you with numerous tasks in your content marketing process. This way, you can reduce the workload and stress on your team members while boosting the quality of your content.
Let’s not forget that AI can probably tick off tasks faster, as it does not experience fatigue.
7 Critical Applications of AI in Your Content Marketing
Here are some of the ways you can leverage AI in your content marketing process:
1. Developing a Predictive Journey
An excellent content marketing strategy relies on an in-depth understanding of your audience so you can create personalized content to guide them through the buying process.
However, it can be pretty challenging to figure out precisely what your audience wants and where they are in the conversion funnel when they land on your website.
Thankfully, AI can help you evaluate predictive data and provide relevant content that helps guide buyer journeys through your funnel.
2. Text Mining
Every business owner wants those highly coveted first-page spots on Google’s search engine results pages (SERPs). This means an excellent search engine optimization or SEO strategy and high-quality content that provides value.
With AI tools, you can take out the guesswork and discover relevant keywords that have the potential to help your page rank well and increase engagement without investing as much time and effort.
3. Content Creation
It may be challenging and time-consuming to consistently do research and produce original, relevant and engaging content.
But not to worry; you can use AI tools to create high-value content that resonates with your target audience, depending on their position in your sales funnel.
4. Content Editing
While humans are generally prone to mistakes, machines are not. Therefore, leveraging AI tools for your content editing is an excellent idea. These tools can help you pick out errors — such as typos, illogical sentence construction, etc.
Additionally, many AI content editing programs can help you determine whether you’re using the right tone to communicate with your audience based on consumer analytics.
5. Creating a Personalized Landing Page
The secret to converting your website visitors is providing a timely, specific, relevant landing page. But how do you tell what a particular visitor is looking to see and when?
Say hello to AI tools. They can help you track your visitors’ interests, demographics, shopping habits, etc. and deliver personalized landing pages that make it easier to convert them.
6. Churn Predictions and Intelligent Customer Engagement
AI tools can help with data collection, creating predictive models and testing and validating those models on actual clients. With this information, you can determine whether a customer’s about to churn.
As a result, you can quickly launch retargeting campaigns to keep them engaged and loyal to your brand.
7. Personalized Email Content Creation
When it comes to email marketing, personalization is essential. However, knowing what to send to each audience segment on your email list can take significant time and effort.
By analyzing your customers’ reading patterns, time spent on the page, emails they most engage with, wish lists, etc., AI tools can help you deliver more personalized emails using Gmail as a mail client or any other resource.
12 AI Content Marketing Tools and Their Applications
While AI cannot replace the unique intelligence and impact of human beings, it can complement your efforts and promote more strategic content marketing.
Here are 12 incredible AI content marketing tools and their applications.
A critical content marketing strategy is to create error-free and engaging content that resonates with your audience.
In light of this, Grammarly is an excellent AI tool that can help you create great written content — flawless spelling and grammar, maximizing the use of each word.
Additionally, it shows you several techniques to polish your writing, suggests substitutes for overused terms and even flags instances of plagiarism.
Do you want to grow your website’s traffic and increase lead generation?
Scoop.it is a powerful AI tool that allows you to manage your content marketing strategy (sourcing of content, publishing and ROI measurement).
This solution can improve your website’s SEO, generate leads, find and share information across businesses, build and maintain brand awareness and grow your brand within your professional networks.
If you are looking to ensure the effectiveness of your content strategy and improve returns on your marketing strategies, BrightEdge might just be the edge you need.
It is an AI platform for measuring the effectiveness of your content by helping you track the success of both your website’s and your competitors’ content.
For instance, you can use this tool to find long-tail and high-value keywords, high volume and rich content that ranks highly in SERPs. This is essential data for creating effectively optimized content to increase your website’s visibility, traffic and user engagement.
4. Automated Insights
Automated Insights created Wordsmith, a self-service platform that enables you to build various templates that transform data into original written content.
With this tool, you can generate written content for your blog posts, emails, Facebook ads, etc., within seconds!
So, you are already pushing out content. But do you know how well it performs?
Using advanced analytics, PathFinder will help you understand what content topics are working and which ones you need to ditch. This way, you have clear insight into the return on investment (ROI) on every piece of content you invest in creating.
Frase is an impressive tool that allows you to do the necessary research, compose and optimize content that ranks first on Google.
Frase does the hard work of content writing by automatically researching and generating relevant content. This can be anything from headings and paragraphs to complete blog posts that will rank easily on SERPs.
Rocco is an AI-powered social media marketing tool that lets you create and post content across all your social media platforms. With this tool, you can discover fresh content your audience will engage with.
In addition, it helps you learn which campaign strategies are working and what content is driving the most engagement, shares, views and reach.
Personalization is critical in content marketing, and Pandora does this well! It is a powerful AI tool that curates users’ listening preferences and creates personalized playlists.
It uses a combination of machine learning and human curators to offer the best music recommendations for users.
With Vidora, you can predict user behavior and use these insights in your marketing strategy.
It offers sophisticated consumer modeling methods, including real-time behavioral and prescriptive uplift modeling.
With an AI tool like Phrasee, you can generate compelling copy for your business without stress. This AI-powered tool allows you to create email copy, Facebook ads, push notifications, etc.
Irrespective of the industry you are in, you can use this tool to discover personalized copy tailored with your brand voice and with your audience in mind.
HubSpot AI makes it easy to create optimized content that increases conversions and creates more relevant customer experiences. Combining HubSpot AI with your link-building tools can generate impressive results for your website’s SEO ranking.
For instance, you can use the SEO tool to plan your SEO strategy, create optimized content and measure your search success.
In addition, you can discover fresh content ideas and relevant keywords you can rank for.
This AI-powered content marketing platform helps with content strategies and boosts content creation. This tool can help you optimize your website for optimal search engine ranking.
For instance, you can discover quality content ideas relevant to every stage of your customer’s journey.
Integrating AI Into Your Content Marketing Workflow
While AI solutions have the potential to completely transform your content marketing approach, incorporating them into your workflow can take considerable time and effort. Fortunately, most AI programs now come with intuitive, user-friendly designs and simple instructions to ensure quick onboarding.
However, suppose you’re new to artificial intelligence applications. In that case, it is always an excellent idea to have a sales rep from the AI solution you want to set up give a demonstration session to answer all your questions.
Better still, you can start with essential tools and work your way up to the more complex solutions.
For example, if you are looking to use AI to write your email campaigns for your clothing store, you should be able to test out different tools to promote your latest releases and sales or create compelling blog posts.
Wrapping It Up
According to Salesforce Research’s most recent State of Marketing Study, 84 percent of businesses are already adopting some automation technology. So, AI is quickly becoming a driving force in the content marketing space. Therefore, you can leverage AI solutions in your content marketing campaigns and improve your competitive advantage.
We hope this article has helped you gain valuable insight into some of the best AI tools to aid and boost your content marketing efforts.
Let us know if you have more questions!