It’s very satisfying being able to chat a chart into existence.

Here are some more great examples of just that from Mateusz and Patrick:

If you’ve read my article, So, you’ve been asked to “humanize” AI content, you’ll know my thoughts on using AI to write long form content (TL;DR: Just don’t do it).

But ChatGPT comes into its own when generating short-form copy.

That’s what makes it great for things like meta data and rephrasing scrappily-written sentences…

I don’t like to outsource my thinking too much—ninety nice percent of the time I’ll still tweak the copy I run through ChatGPT to make it my own—but this kind of workflow helps me get my thoughts out without obsessing over grammar, structure, and brevity as I write.

The query above, for instance, helped me quickly find a way to truncate my original sentence. In the end it became this…

Using AI, it conducts a topic-level analysis of your article against the top 10 SERP competitors, and scores it out of 100—both for its overall theming, and its coverage of individual subtopics.

You’ll get topic-specific AI recommendations for improvement when your content hasn’t quite hit the mark…

And if you want to quickly modify or improve any of your content in the editor section, you can Ask AI.

Just select a paragraph or two, choose an action from preset or type in your own request, and then decide how to use it.

You can use Ahrefs’ AI Content Helper tool in a few key ways:

a. Edit/update an existing piece of content

Start by stating your focus keyword and content URL.

Select the search intent you want to optimize for.

Then use the topic suggestions and recommendations to edit your content until you’ve thoroughly covered the topic.

Here’s how I did just that for my own article updates.

Enter a keyword, leave the URL section blank, and get scored in real-time as you write.

No pressure!

c. Analyze a competitor piece of content before you start writing

You can also cross-examine your competitors’ content to learn from their mistakes, and get inspiration for topic gaps.

In my opinion, Claude is better than ChatGPT when it comes to writing short-form, human-sounding copy—and it turns out I’m not alone in that line of thought.

We track this in various tools across the Ahrefs app, including Keywords Everywhere and Site Explorer.

This is an AI content creation tool in the sense that it helps you tactically create content for inclusion in AI Overviews.

Just head to the the Matching Terms report in Ahrefs Keywords Explorer, and:

1. Add an AI Overview SERP Feature filter
2. Sort the table by Traffic Potential (TP)

This will give you a list of AI Overview generating keywords that also offer significant Traffic Potential (TP).

In other words, creating content for these keywords can potentially lead to more impressions AND more clicks.

Ahrefs AI Overviews can also help you review the presence of your existing content in AI. Head to Ahrefs Organic Keywords report, and set a “Where target ranks” AI Overview filter—you will see where your content appears in the top 3 results of the AIO itself.

Researching content is 90% sifting through scattered sources.

By feeding NotebookLM your PDFs, Google Docs, and URLs, you can take advantage of a smarter, faster research assistant.

To test it out, I fed my entire back catalog of Ahrefs content, so I can query it if I ever want to quickly recall my past ideas and findings in future projects.

When it comes to audio, I haven’t yet come across any other tool that sounds as convincingly human as NotebookLM.

The life of a content creator is a forever-cycle of genius ideas and creative dead ends.

We’ve built a tool to get you through when you’re stuck in that creative drought.

For a quick way to scale keyword research, you can just drop your focus keyword into Ahrefs Keywords Explorer search bar, then choose from 12 presets to find untapped content ideas.

Using the traffic light system, grade your articles against top SERP competitors to find out which kinds of topics and subtopics to include within your own content.

The tool gives you concrete competitor examples so you’ll have plenty of ideas for improving your content.

You can also analyze competitor articles, to plan out your topic and angle before even putting pen to paper.

Breeze Content Agents will look for patterns and trends in your customer data, train on uploaded brand documents and ICPs, and then use all of that information to create hyper-personalized content.

You’ll be able to build landing pages, case studies, social posts, AI-generated images, and podcast scripts in a matter of seconds—all in your brand voice.

AI is great for creating straightforward, short-form content. Sometimes, it even outperforms human content (hit ‘play’ below to skip to an example of this)…

If Site Audit has flagged an issue with titles or meta descriptions, you can Ask AI to fix it. It’ll suggest a title of the proper length based on the page’s actual content—even considering its language.

Just head to your latest crawl in Site Audit and edit content wherever you see the “Patch it” column.

Then click on the ”Ask AI” button to rewrite your meta titles or descriptions—this really comes in handy when you’re creating large volumes of meta content for lots of similar pages.

I love Descript and have used it for 3+ years now. It’s best-known for translating video/audio content into a text doc, and giving you the ability to edit that content just by adjusting the written document.

Its AI generated transcription and closed captions makes it a really powerful tool for creating visual social media content.

The most powerful part of Jasper.ai, for me, is Brand IQ—that’s the bit of the app that fine-tunes the underlying AI to mimic your brand tone of voice and style.

You just feed it an example of your content for ‘tone’ inspiration, and it turns into a convincing mouthpiece for your brand.

Jasper.ai is much more believable than baseline AI tools when it comes to replicating tone of voice. ChatGPT, Claude, Gemini and the rest are notoriously bad at shifting tone of voice—even if you attempt to train them on examples of your content. The pendulum either swings painfully formal (think “In the everchanging landscape of”) or cringe-inducingly informal (e.g. “in this crazy world”).

You can do so much with Canva’s AI suite it’s impossible to cram it all into this article. It’s probably better if I just show you…

Writer has got apps for days—for all kinds of content tasks; from drafting product messaging (e.g. descriptions for eCommerce products) and press releases (e.g. a full-length press release, featuring quotes, stats, and company details.), to tooltip shorteners (for trimming long tooltips into product-ready copy) or product release notes (for turning a list of feature and bug tickets into release notes).

You can do a serious amount of customization to make Writer work for you—set up custom prompts, upload company IP, and even generate a company Knowledge Graph for querying internal information (though bear in mind this is an Enterprise feature and seems to require a hefty setup/integration).

Writer also comes with a feature called “Customize Writer”, which fine-tunes its AI to your team’s content guidelines.

I trained it on the same article I use to train Jasper.ai and the AI “Writer” me was a tad… dramatic.

I don’t sound like that, do I?!

As it is, I probably wouldn’t use Writer for this kind of workflow. I’d need to play around and get my “voice” sounding a bit more me.

I used Otter.ai back when I worked for BuzzSumo. I’d interview customers about their experience with the product, their day-to-day activities, the biggest problems they faced, and the impact of industry changes on their business.

Often the conversations were long and free-flowing, so I’d use Otter.ai to transcribe and summarize the meeting. Then, I’d share takeaways with my team, use the AI Chat to search old transcripts for new content ideas, and grab relevant quotes for marketing materials or blogs.

Oh, and here’s a fun thing. I logged into my old Otter.ai account to show you the platform in action, then stumbled across this…