Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can…

The phrase “canonical tag” often comes up in discussions around SEO, and likely more so when working with cross-functional partners like engineering, analytics, etc. At first glance, it might seem…

Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying…

Ready to take your PPC strategy to the next level in 2023? Your first step is staying up-to-date on the most important PPC trends. This ebook is filled with the…

Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. In the r/TechSEO forum on Reddit, a user…

YouTube Shorts are now available in a television-optimized format, the company announced today via a blog post. Owners of Android TVs or Google TVs will now be able to view…

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. Mueller addresses this topic in reply…

Looking for this year’s keys to help you build your next content marketing strategy? Wish you had a powerful content roadmap to help your business reach new heights in 2023?…

Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less. If you are a marketer focused on generating revenue from local…

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google…

Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…

Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…

When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in…

TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security. The app’s growing popularity in the…

The digital marketing landscape is constantly changing – and it’s tough to know which tools you need and which you can do without. With Artificial Intelligence and Machine Learning (AI/ML)…

Substack has launched Substack Chat, a discussion feature allowing authors to communicate with their audiences directly via a mobile app. This move positions Substack as a direct competitor to Twitter,…

How can you improve your link building strategy? Which modern techniques can help you boost organic growth? What are the most important link metrics to consider for organic search visibility?…

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…

Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using?…

Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is…

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…

You hear about internal links all the time. But how important are they? Do internal links affect search rankings, and if so, how can you best optimize them for SEO?…

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam…

In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as…

YouTube rolled out several updates this week, including expanding search insights to more languages and a new layout for channel pages. YouTube Search Insight In More Languages Introduced in November…