SEO news from around the world
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading…
With the rapid pace of artificial intelligence (AI) news, it’s no surprise that six in ten Americans believe AI will significantly impact the labor force. According to a report published…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Online reputation management can be daunting – but…
Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused. For example, the site: operator restricts…
Analyze Single SERP Rankings To Discover New SEO Potential This credit-based, pay-as-you-go solution enables you to manually check the rankings for a single URL or the top 10, 30, or…
Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails,…
Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence,…
Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many…
On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An…
With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid…
Maximizing Trust in Marketing: Prioritizing Privacy Privacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your…
Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a…
Microsoft has announced several updates to its AI-powered chatbot, Bing Chat, improving its ability to handle complex mathematical expressions. Additionally, Microsoft is enhancing the Bing Chat user experience in several…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Large Language Models have taken the world by…
Reddit announced this week updated terms for developer tools and services, paid access to the Reddit Data API, and more native moderation tools. While the Reddit blog explained the changes…
Google’s experimental chatbot, Bard, is getting updated with programming and software development capabilities, following numerous user requests for such features. Bard, an AI-driven platform allowing users to collaborate with generative…
AmazonSmile has been sunset by Amazon, leaving a gap for non-profits that could collect donations from Amazon shoppers without charge. Non-profit leaders are now looking for new platforms and venues…
The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative,…
Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible and engaging your content…
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? How can you boost organic search results and increase…
Humans are visual-oriented beings. We use five critical senses daily to solve problems and get through our daily lives, each of which helps humans significantly. But vision is responsible for…
Google and DeepMind announced the creation of a new group called Google DeepMind that will combine the infrastructure and research of two units within Alphabet in order to achieve faster…
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help…
To provide users a more diverse and creative experience, Google has released a new update for its artificial intelligence chatbot, Bard. The update aims to expand the variety of drafts…
Large Language Models (LLMs) like ChatGPT, Bard and even open source versions are trained on public Internet content. But there are also indications that popular AIs might also be trained…
For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and…
The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.…
How can you get your ecommerce products directly in front of targeted, high-intent customers? Looking for the most successful ways to integrate Google Shopping into your marketing strategy to boost…
Google is updating its guidance on creating helpful content by adding a section dedicated to page experience. The update aims to help site owners consider page experience more holistically during…
Information Overload Be Gone: Expert Insights on Content Selection and Stress-Free News ConsumptionIn today’s world, we are bombarded with information from all sides. As a result, it can be hard…