About Us & Contact Pages Not Important?
Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked…
Reddit In Google Search Lacks Credibility
Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect…
2M+ WordPress Sites Hit By Essential Addons For Elementor Vulnerability
Security researchers published an advisory on the popular Essential Addons For Elementor WordPress plugin which was discovered to contain a Stored Cross-Site Scripting vulnerability affecting over 2 million websites. Flaws…
7 Content Marketing Reporting Tools for Data That Matters
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and…
Google Updates Product Structured Data With 3DModel Type
Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New…
What Is Enterprise Content Marketing? Strategies You Need To Be Successful
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of…
What Does ‘Do What’s Best For Users’ Even Mean?
I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users…
15 Tips For Onboarding An Omnichannel Client
Attaining a new client can be an exciting time. But there’s a lot to do before you begin. From organizing account handoffs to analyzing existing performance, this is the time…
41 Tips & Best Practices To Create Great Webinars
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…
A Quick Guide For 2024
2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Screenshot from Google Trends, December 2023 Generative AI features became a…
How To Use Google Sheets For Web Scraping With AI
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed…
WordPress Astra Theme Vulnerability Affects +1 Million Sites
One of the World’s most popular WordPress themes quietly patched a security vulnerability over the weekend that security researchers say appears to have patch a stored XSS vulnerability. The official…
Rank Math WordPress SEO Plugin Vulnerability Affects +2 Million Sites
Rank Math SEO plugin with over 2+ million users recently patched a Stored Cross-Site Scripting vulnerability that makes it possible for attackers to upload malicious scripts and launch attacks. Rank…
Why True Localization Matters – Moz
While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with nuanced cultural insights, brands can overcome barriers to build authentic…
How To Stand Out in an Ocean of AI Content
Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring…
Measuring Content Impact Across The Customer Journey
Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone. One of the biggest challenges marketers face is determining which touchpoints along the…
Search Central Live 2024 in Warsaw, Poland | Google Search Central Blog | Google for Developers
Monday, March 25, 2024 We’re excited to announce a Search Central Live event in Warsaw, Poland on April 24, 2024. Search Central Live is our global Google Search event series…
YouTube Warns Channels Against Deleting Videos
In a recent public service announcement on Twitter, YouTube’s Product Lead for homepage and recommendation, Todd Beaupre, cautioned content creators against the arbitrary deletion of videos from their channels. YouTubers:…
Beginner’s Guide to Content Marketing Reporting
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise…
Ads Not A Hindrance To Search Rankings
As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that…
Google Testing AI Chat On Developer Pages
Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages…
10 Law Firm Marketing Tactics For Business Building In 2024
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…
Google Answers If Different Content Based On Country Affects SEO
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling…
How Inclusivity Drives Link Diversity — Whiteboard Friday
So what are the key takeaways, and how do you kind of put this into practice and get going into having more of an inclusive kind of link building kind…
Contact Us Page Examples: 44 Designs For Inspiration
A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with…
SEO Is More Than A Checklist
SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and…
Google’s Advice For Ranking: Stop Showing
Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason…
Google Unifies Conversion Reporting Across Ads & Analytics
Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The…
Save Time With Keywords Explorer Tool
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target…
AI Spam Sites Beat Google’s March 2024 Spam Update
While honest websites experienced the ups and downs of Google’s March 2024 update, SEOs and recipe bloggers noticed AI spam sites surging to the top of search results. One example…