The Role of SEO in Mergers and Acquisitions
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification,…
Google Rolling Out Changes To Shopping Searches In Europe
Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which…
40 Examples You Need to See
If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere…
8 ChatGPT Alternatives You Can Try In 2024
ChatGPT is probably the most well-known large language model. Much of its power comes from the variety of applications you can use it for. Its customizability means you can develop…
Try These PPC Strategies For Your B2B Business In 2024
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole.…
Sydney SEO Conference: “An Absolute Belter”
I attended Sydney SEO Conference for the second time, and I’ve got to say, it’s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best of all,…
5 Ways To Leverage Business Coaching To Grow Your Marketing Agency
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving…
Local Search Developments from Q1 2024
How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new elements are. Their outlet is doing a great job at…
Steal Our SEO API Stack For Easy SEO Automation
If you’re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver. So, I asked our team for recommendations for a well-balanced…
The 30 Most-Subscribed YouTube Individuals
In Q1 2024, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After MrBeast overtook PewDiePie in late 2022 to shake up the…
Website Traffic Down? Maybe It’s Not Your Fault
If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely…
Google Completes March Spam Update, Core Update Continues
Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully,…
11 Ways That Really Work To Get Backlinks
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine…
Tools To Boost Your Strategy & Performance
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition,…
How To Use Big Query And GSC Data For Content Performance Analysis
If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery…
Google Had Discussed Allowing Noindex In Robots.txt
Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros…
Google Migrates SafeSearch Tool To Search Console
Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. Google has moved its SafeSearch tool functionality to the Search Console platform. …
10 Successful Ways To Improve Your SERP Rankings
Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a…
LLMs Revive Decade-Old Visions For Search
No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found…
Google On Spammy Backlinks & Negative Impact On Rankings
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer…
OpenAI’s Sam Altman On Challenging Google With AI Search
OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has…
YouTube Introduces Mandatory Disclosure For AI-Generated Content
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated…
Time To Replace the Content Marketing Funnel (3 Alternatives)
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If…
Maximizing Technical SEO Performance In 2024
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs,…
How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages.…
TikTok’s New Creator Rewards Program Prioritizes Search Value
TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play…
Future-Proof Your Brand with Brand Familiarity
Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar…
There’s No Such Thing as “Accurate” Search Volume
I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good…
Navigating The Intersections Of Technology And Human Interaction In AI, User Experience, And SEO
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact…
5 Key Enterprise SEO Trends For 2024
SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing…