Google Explains How It Processes Queries & Ranks Content
Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the…
Feeling Stuck: What to Do When You Don’t Know What to Do
Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are…
A New Wave Of AI Content Labeling Efforts
The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI models is access to content when normalizing for computing power, storage, and energy. But the…
Wayback Machine: 5 Alternatives To Try
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or…
Observations About Google SGE in March 2024
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE…
Google Gemini Availability In Android Search
A student and researcher who leaks hidden Android features discovered a setting deep within the Android root files that enables Google Gemini directly from Google search in a way that…
Cope with Fear of Local Business Reviews
Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at…
The 10 Best Video Search Engines
For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online.…
An In-Depth Guide And Best Practices For Mobile SEO
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when…
The Essential Guide To Using Images Legally Online
The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein…
Meta Plans A Less Punitive AI-Generated Content Policy
Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos, to now include deceptive audio and images on Facebook, Instagram…
Aligning SEO Strategy with Client Business Goals — Whiteboard Friday
Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things, I hope that these would help. These have helped us…
Will AI Replace SEO Specialists?
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder:…
Google Explains How It Chooses Canonical Webpages
In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what a canonical means to Google, a thumbnail explanation of webpage…
41 Tips & Best Practices To Create Great Webinars
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…
Google’s Indexing Process: When Is “Quality” Determined?
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has…
Because 2023 Didn’t Prepare You
If you haven’t set up a 2024 game plan, you’re not alone. Many search engine marketers and PPC professionals are late, or just terrified of what is to come this…
New Study On Perplexity AI Offers Good News For SEO
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a…
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero…
Google Addresses Criticism Over Forums At Top Of Search Results
Google’s discussions and forums carousel in search results has sparked concern among SEO professionals, who worry that the prominence of forum content could lead to misinformation and scams. Google’s Search…
Impressions From New & Returning Viewers
YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers. YouTube has introduced a new feature in Studio analytics that shows the number of…
B2B SEO Content: Structured Resource Sections
Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts,…
Google Publishes Tutorial On Identifying INP Issues
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. Google has released a video tutorial on identifying Interaction to Next Paint (INP) issues using…
Are The r/SEO Reddit Moderators Biased Against Google?
A post in the r/SEO subreddit by Google’s Danny Sullivan that was meant to dispel a misinformed observation was apparently removed by a moderator with zero explanation and then it…
New Perplexity Research | BrightEdge
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting…
How To Become An Independent SEO Consultant (And Succeed)
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was…
How To See Google Search Results And Rankings For Different Locations
As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using…
Humans Vs. Machines Ad Copy Content Test [Data Study]
Generative AI is already making a significant impact on advertising, creating pressure on advertisers to reassess their strategies and explore alternative ways to reach target audiences. One prominent debate within…
When To Fix Sites Hit By March 2024 Core Update
Google’s John Mueller answered a question about whether the March Core Update was finished and whether it’s okay to begin fixing things in response to the update. Core Update Question…
Insights From Analyst Gary Illyes
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the…