How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all…
How Links Impact Organic Results and Local Packs — Whiteboard Friday
Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking about when I say local pack rankings. So when you do a search on…
Live Updates (Unrelated to August Core Update)
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small and independent sites in search results.…
A Detailed Comparison of Two Search Engines
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search…
Google Rolls Out August 2024 Core Update
Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. Google launched its August 2024 core update. The update aims to boost…
Google Revises Core Update Guidance: What’s Changed?
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and…
Google’s “Information Gain” Patent For Ranking Web Pages
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on…
What to know about our August 2024 core update | Google Search Central Blog | Google for Developers
Thursday, August 15, 2024 Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search…
Google Search Expands AI Overviews Globally
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. Google expands AI Overviews to six new countries. …
How Eric Enge Built His Legendary Personal Brand
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again.…
Anthropic Announces Prompt Caching With Claude
Anthropic announced announced a new Prompt Caching with Claude feature that boosts Claude’s capabilities for repetitive tasks with large amounts of detailed contextual information. The new feature makes it faster,…
Why Search (And The User) Is Still Important To SEO
Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick to call for the…
FTC Bans Fake Reviews In Sweeping New Rule
FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure. FTC bans fake reviews and review manipulation. Businesses must disclose connections…
Google Trends Update: Faster, Smarter, More Customizable
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization…
How To Balance Performance And Brand Marketing
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers…
How To Plan and Run a Successful Client Meeting
Hopefully, with all your data prepared and pre-meeting emails sent, you’ll feel ready to walk into your client meeting with confidence. Now, let’s talk briefly about running the meeting and…
9 Proven Ways To Improve Your PPC Campaign Performance
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because…
Google’s Gemini To Gain ‘Deep Research’ Feature
Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent…
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and its typical use cases.…
Top Insights for 2025 Success
What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year? Our fourth annual State of SEO Report is…
A Ruling Against Google Could Benefit The Open Web
Image Credit: Lyna ™ Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! 4 years after the DOJ lawsuit against Google started, Judge Amit Mehta declared Google…
Conversion Tracking & Reporting For Enterprise Accounts: Avoid Common Pitfalls
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes…
Maximize Your Organic Traffic for Enterprise Ecommerce Sites
In the enterprise ecommerce space, staying ahead of the competition on Google can be challenging. With so much at stake, it’s key to ensure that your site is performing at…
Google Halts AdSense Monetization For Russia-Based Publishers
Google’s halting ad monetization for Russian publishers on AdSense, AdMob, and Ad Manager, effective August 12, citing “ongoing developments” in the country. This impacts Russian digital publishers, content creators, and…
Google’s AI Overviews Ditch Reddit, Embrace YouTube
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20…
Mastering Content for Topical Authority and Citations
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but…
Google’s “Branded Search” Patent For Ranking Search Results
Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using…
13 Steps To Boost Your Site’s Crawlability And Indexability
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process, known as crawling and indexing,…
What to Expect and How to Succeed
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency There’s a long-term trend…
What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only…