How To Create High-Quality Content
SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means…
Google Confirms It’s Okay To Ignore Spam Scores
Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to how…
The Helpful Content Update Was Not What You Think
Google has long been a little bit cryptic about major algorithm updates. Way back in 2011, with the launch of the first Panda update, Google said: “This update is designed…
Survey Shows Ecommerce Strategies For 2024 Holiday Season
WooCommerce survey offers insights into the strategies that online retailers are using to prepare for Black Friday and Cyber Monday (BFCM) and why it’s important to be proactive. Online Sales…
WordPress Just Locked Down Security For All Plugins & Themes
WordPress announced a major clampdown to protect its theme and plugin ecosystem from password insecurity. These improvements follow a flurry of attacks in June that compromised multiple plugins at the…
How New Chrome AI Feature Challenges SEO To Evolve
A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural…
YouTube Rolls Out New Shorts Thumbnail Editing Features
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. YouTube adds text and filter options for Shorts thumbnails. Post-upload thumbnail editing…
Google To Upgrade Video Action Campaigns To Demand Gen
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns…
Google’s AI Overviews Slammed By News Publishers
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to directly answer queries by synthesizing information from web…
How To Set A Winning Data Strategy For Value-Based Bidding
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based…
Sins of an Agency: Parting Ways With Our Biggest Client
Here are six things we did to fix the client relationship: 1. Revisit core values At Vixen Digital, we turned to our core values—honesty, transparency, and respect— to try to…
Transform Your Landing Pages In Just 14 Days
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too…
Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million
Advisories have been issued regarding vulnerabilities discovered in two of the most popular WordPress contact form plugins, potentially affecting over 1.1 million installations. Users are advised to update their plugins…
Google’s August Core Update Rollout Completed
Google has announced the completion of its August core update. Website owners and SEO professionals can now fully assess the update’s impact on search performance. This roll-out is now complete.…
Google Quietly Cancels Google Trends Subscriptions
Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024…
Expert Insights for Agencies and Small Businesses
The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which…
Navigating The Implications Of The Privacy First World
What does a world where you pay with data vs. money look like? Over the past two decades, many services, including content platforms, social networks, and search engines, allowed consumers…
Yelp Sues Google For SERP Features – Justified?
Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings…
How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and…
Googler’s Tip About Favicons Can Make A Big Difference
Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility. Favicons…
How To Run A Live Youtube Show To An International Audience And Gain Traction
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent…
Ahrefs’ $29 Starter plan – what’s included and how it compares
Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO beginners…
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these…
What Is Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical…
WordPress Insiders Discuss WordPress Stagnation
A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in WordPress growth, exploring the causes and potential solutions. Stagnation…