Automattic Quietly Intensifies WP Engine Tracker Site
Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of domains that have switched away from managed WordPress host, WP Engine. This…
ChatGPT Search Shows 76.5% Error Rate In Attribution Study
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions,…
Google Removes Sitelinks Search Box Documentation
Google removes sitelinks search box documentation, marking full deprecation of the legacy search feature. Google has removed all documentation for the sitelinks search box feature. The ‘nositelinkssearchbox’ rule has been…
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the…
How To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s…
A Complete Guide To PPC Ad Targeting Options
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers…
YouTube Previews AI Tools To Overcome Creative Blocks
YouTube is enhancing its Inspiration Tab, a tool for creators to understand their audience and improve content. In a video demonstration, the company previewed new AI features that will launch…
Which Metrics Matter & How To Use Them Well
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of…
Google Business Profile Update Targets Delivery Of Age-Restricted Products
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain…
Google Search Sees UK Decline, Users Express Low Trust In AI
Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to Ofcom’s Online Nation report. This decline comes as concerns grow…
WordPress Anti-Spam Plugin Vulnerability Hits 200k+ Sites
A flaw in a WordPress anti-spam plugin with over 200,000 installations allows rogue plugins to be installed on affected websites. Security researchers rated the vulnerability 9.8 out of 10, reflecting…
Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions.…
SEO for (Busy) Founders
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this…
The Modern Guide To Robots.txt
Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms.…
Judge Inclined To Grant Preliminary Injunction
WP Engine had their day in court, but it didn’t go entirely in their favor, as Judge Araceli Martínez-Olguín ruled the request for a preliminary injunction was too vague. However,…
New Google Analytics Features Help Fix Hidden Product Listings
Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. Google Analytics now shows product disapproval alerts directly in its dashboard. …
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio.…
Google Tests Bare-Bones Hotel Search In Three EU Countries
Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing…
Who’s Winning off the Back of the Affiliate Publication Drops?
Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized…
SEO + Product Marketing = A Blueprint For Brand Building
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s…
Future Trends In B2B Influencer Marketing Across Industries
This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer…
Should You Be Bidding On Your Brand Keywords In 2025?
Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies,…
DOJ Says Google Controls 91% Of Ad Market; Google Says 10%
The Department of Justice (DOJ) and Google gave their final arguments on Monday in an antitrust case regarding Google’s digital advertising technology. U.S. District Judge Leonie Brinkema is expected to…
Automattic Receives Backlash For Cloning Premium Plugin
Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove of this action, expressing concerns that it undermines the plugin…
SEO Priorities And Challenges You Need To Know
Are you prepared for the SEO landscape of 2025? From the role of AI in SEO and the rise of AI Overviews (AIO) to significant Google updates, 2024 introduced sweeping…
LinkedIn Shares Do’s & Don’ts For Better Post Visibility
LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack professional insights or value. The algorithm favors…
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. …
How to Become a Thought Leader in Just 6 Incredibly Difficult Steps
I’m going to type the lamest thing I’ve ever typed and make 90% of you close the page right now. Are you ready? I am a thought leader. I feel…
OpenAI Hires Former Chrome Engineer, Eyes Browser Battle
In what appears to be a development in OpenAI’s expansion, former Chrome engineering veteran Darin Fisher has joined the AI company. This move adds fuel to earlier reports about OpenAI’s…
13 Best AI Automation Tools to Increase Productivity & Efficiency
Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I leverage Looker Studio automation with LLMs (Large Language Models) to…