How to Easily Land Local Links With Digital PR
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did…
Google SERPs Without Favicons Is A Glitch
Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was…
The 50 Fastest-Growing AI Companies
We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies…
Duplicate Content Doesn’t Impact Site Quality
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical…
Coming Soon: An All-New Moz Local
If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered. All existing customers will be automatically updated to the…
How To Avoid Search Budget Cannibalization For A Better Share Of Spend
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer:…
Digital Marketers See Schema Structured Data Shifting Beyond SEO
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…
WordPress Elementor Addons Vulnerability Affects 400k Sites
Wordfence issued an advisory on a vulnerability patched in the popular Happy Addons for Elementor plugin, installed on over 400,000 websites. The security flaw could allow attackers to upload malicious…
140 Social Sharing Sites That Boost SEO & Drive Traffic
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that…
Advanced Strategies And Pitfalls To Avoid
Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, promises to…
10 Ways to Work Your Brand Into AI Answers
LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search…
Google Rolls Out November 2024 Core Algorithm Update
Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states:…
4 Marketing Things I’m Doing Differently
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally…
New Internet Rules Will Block AI Training Bots
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training…
Why Great Marketing is Risky as Hell
Last year, we published a children’s book about SEO. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we…
Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar]
Having a hard time increasing brand search volume and building a strong presence on SERPs, especially in a way that’s not consuming all of your precious time? Let’s face it:…
Accelerate Your SEO Knowledge: New Webinar From Moz
Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a…
PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC…
Getting Started In International SEO: A Quick Reference Guide
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through…
Automattic Faces Irony Of New WPEngineTracker Protest Site
In an ironic twist to the ongoing dispute between Automattic and WP Engine, a newly published website on WPEngineTracker.com is displaying a protest message against CEO Matt Mullenweg. Copycat Domain…
Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the…
Latest Google AIO Updates May Impact SEO
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is…
The 50 Top Trending Tech Startups (Q4 2024)
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the…
7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this…
When To Use Nofollow On Links & When Not To
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on…
LinkedIn Video Posts Generate 3X More Reach, Study Finds
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times…
YouTube Expands Creator Control Over Ad Partnerships
YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and…
Fastest Growing & Most In-Demand Positions
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand –…
Automattic Taunts WP Engine With Provocative Website
Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database…
21 Black Friday Marketing Strategies to Maximize Your Profits
Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally, it was a brick-and-mortar shopping event, with crowds flocking to…