Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the…

Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing…

Reddit has always been a tricky platform for brands to navigate. As someone who has been active on Reddit since it launched nearly 20 years ago, I’ve seen firsthand how…

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all…

New data from BrightEdge reveals that Google’s AI Overviews is increasingly blocking organic search results. If this trend continues, Google AI Overviews and advertisements could cover well over half of…

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets…

A prolific WordPress plugin publisher who has created over three dozen free plugins has released code that other plugin and theme publishers can use to block client’s of Matt Mullenweg’s…

Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling…

There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true, not only would this impact affiliate site earnings, it could…

New report claims that ChatGPT Search can be manipulated with hidden text featuring instructions telling ChatGPT Search how to respond to an answer Tests also showed that ChatGPT could be…

Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A…

Matt Mullenweg started a Reddit discussion in the r/WPDrama subreddit asking what kind of drama he can create in 2025, sparking an avalanche of responses that subsequently generated a spinoff…

Google’s John Mueller answered a question on Reddit about Googlebot crawling and the completeness of the snapshot. The person asking the question received a response that touched on edge cases…

Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced…

As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains…

Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking. The post Wikipedia And SEO:…

ChatGPT Search is down for users worldwide, becoming unresponsive at approximately 11 AM EST. Down detectors and reports on social media reflect that many users cannot access the site. OpenAI…

Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as…

There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the…

It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do…

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from…

Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various…

Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search…

If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their…