Google Formalizes Decade-Old Faceted Navigation Guidelines
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official…
How 2024 Went For Me And What Changes In 2025
It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the…
Faceted navigation | Google Search Central Blog | Google for Developers
Tuesday, December 17, 2024 We just published a new document about faceted navigation best practices, which was originally published as a blog post. This is a summary of some of…
7 Ways to Spy on Your Competitors’ Ads
You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what…
What SEOs Should Pay Attention To
Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping…
Free Web Search, New Voice & Maps Features
OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about…
Essential WordPress Plugins Every Site Should Have
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility…
The Top Moz Creators of 2024
There are four primary ways we collaborate with external contributors on Moz content The Moz Blog Whiteboard Friday The Practical Marketer webinar series MozPod Contributors are the reason why thousands…
Beware Of Fake Googlebot Traffic
Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers.…
22 SEO Experts Offer Their Predictions For 2025
This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw…
Brand Monitoring: 3 Must-Track Areas for Success
But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether…
Mullenweg Disgusted & Sickened As WP Engine Regains Access
WP Engine regained control of their Advanced Custom Forms plugin and login access to WordPress.org. Matt Mullenweg responded by expressing that he is “disgusted and sickened.” Mullenweg tweeted about how…
Top 10 Content Management Systems (Nov. 2024)
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to…
Voice Search SEO: How Does It Work
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in…
Recap | Google Search Central Blog | Google for Developers
Friday, December 13, 2024 The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the…
Communicating The Impact Of AI On SEO To C-Level
AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of…
Google Launches New ’24 Hours’ View In Search Console
Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now shows performance data from the last 24 hours with minimal…
Google Rolls Out December 2024 Core Update
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished…
With An Eye To 2025
This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.…
An improved way to view your recent performance data in Search Console | Google Search Central Blog | Google for Developers
Thursday, December 12, 2024 To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness…
Automattic Removes WP Engine Client List From Tracker Site
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal is in response to a preliminary injunction granted to WP…
Update: Google Resolves Indexing Issues
As of December 10, 2024, at 8:16 AM PST, Google has fixed the indexing issues affecting some websites. The company announced this on its Search Status Dashboard, stating: “We fixed…
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results…
Google Announces Search Updates Powered By Gemini 2.0
Google has announced a series of updates to Search for 2025, powered by Gemini 2.0, the company’s latest AI model. Updates To AI Overviews One of the most notable updates…
Google AI Overviews Appear In 47% Of Search Results
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere,…
Estimate Your SEO Potential With This Free ChatGPT Bot
SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into…
A Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search…
Judge Sides With WP Engine Against Automattic & Mullenweg In WordPress Dispute
A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt Mullenweg. The court agreed that WP Engine will suffer irreparable harm if…
The Latest Updates and Impacts on Advertisers
TikTok isn’t going down without a fight. On December 9, 2024, TikTok filed an emergency motion to block a law that could ban the app nationwide by January 2025. This…
How Reviews Drive Local SEO Success [Webinar]
Are you or your clients struggling to build trust and stand out in a crowded marketplace? Do you know what truly drives consumers to choose one business over another? Are…