How Significant Is AI Chatbot Traffic In B2B?
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans…
Automattic Acquisition Will Bring AI Into WordPress
Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to use. The core technologies of the current apps will be…
Site Reputation Abuse: Is Your Website at Risk?
Google’s suggestion that off-topic content might be targeted by the algorithm made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately…
Google Site Reputation Abuse: FAQ Addresses Concerns
Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants…
Google Search Console Update: No More Analytics Data
Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity. Google updates Search Console Insights, removing Google Analytics data. Search Console…
Common Mistakes And How To Fix Them
With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for…
Google’s Updated Crawler Guidance Recommends ETags
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on…
Google Product Studio Rolls Out To Additional Countries
Google just expanded Google Product Studio, its AI-powered tool for creating better product images, to more countries. Originally launched in May 2023, this handy feature is built right into Merchant…
WPForms Plugin Vulnerability Affects Up To 6 Million Sites
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not…
7 SEO Experts Share Their Thoughts About AI Overviews
Generative AI and the introduction of AI Overviews to SERPs have dominated this year as search has changed more in the last year than in the last 10 or 20…
Reddit Integrates AI-Powered Search With New “Reddit Answers”
Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and…
7 Free and Beginner-Friendly Small Business SEO Tools
SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry.…
25 WordPress Alternatives Best For SEO
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look…
Crawling December: HTTP caching | Google Search Central Blog | Google for Developers
Monday, December 9, 2024 Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching…
A Complete Guide To PPC Ad Targeting Options
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers…
Search Will Change Profoundly In 2025
Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed what to expect from Google Search in 2025 but also…
Google Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event”…
Focus On Field Data For Core Web Vitals
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This…
How To Optimize TikTok Ads After You Set Up Your Campaign
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity,…
OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”
Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus a brand new Pro tier that comes with unlimited usage limits and…
6 Digital Marketing Conferences We’ve Been To & Love
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But as our team has been to quite a few, we thought…
Google Uses About 40 Signals To Determine Canonical URLs
In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when…
75 SEO Resources I (Probably) Can’t Live Without
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you…
Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages
Google’s “Search Off the Record” podcast recently highlighted an SEO issue that can make web pages disappear from search results. In the latest episode, Google Search team member Allan Scott…
How Does The Metadata On Photos Help Increase Rankings?
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked…
Wix Integrates Session Recording Toolkit Into Analytics Interface
Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven decisions to improve user experience and conversions Session Recordings Toolkit…
Google Announces New ‘Dating & Companionship’ Ads Policy
Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4. This update aims to improve oversight of dating ads on Google’s advertising…
Gravatar Offers Free Domains To Use As Bluesky Handles
Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a custom domain name as a Bluesky handle. A custom handle provides a…
24 Best AI Tools for Developers in 2025
Debugging endless code, racing against deadlines, and juggling clunky tools—sounds like just another day in the life of a developer. And then there’s your boss, who expects you to stay…
When To Use Noindex vs. Disallow
In a recent YouTube video, Google’s Martin Splitt explained the differences between the “noindex” tag in robots meta tags and the “disallow” command in robots.txt files. Splitt, a Developer Advocate…