SEO news from around the world
In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including…
Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21…
Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for…
Wednesday, March 5, 2025 Leer en español We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9! Following successful events…
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with…
Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site. =GPT("Based on…
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct…
A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across…
The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact, it looks more like climate change: slowly raising temperatures that cause natural…
Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That…
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO…
Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a…
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort…
Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and…
On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South…
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about…
Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on…
With the rise in ecommerce, we live in a borderless world. Someone sitting on one side of the world could be shopping with a business on the other. This is…
A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with one of its principals, Elvis Krstulović, underscored how WordPress’s open…
New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not…
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was open to discussing change, the…
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the…
So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or…
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings.…
YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad placements that…