The Biggest Lessons I Learned From the HCU So Far
Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy…
Google Adds Comparison Mode To Search Console’s 24-Hour View
Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines: the previous 24 hours and the same day one week…
63% Of Known Attacks Blamed On Competitors
Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according…
Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool
Wix adds support for Generative Engine Optimization (GEO) with new AI visibility tool called The AI Visibility Overview, available to users with a Wix Business Manager account in English, with…
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google is rolling out two enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These capabilities are exclusive to users subscribed to Google’s AI Pro and AI…
Google Search Can Now Call Local Businesses Using AI
Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all…
Scaling PPC Campaigns Sustainably: Use The SCALE Framework
Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear…
Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV…
WordPress Update 6.8.2 – Ends Security Support For 0.9% of Sites
WordPress released a maintenance update that contains twenty changes to the core and fixes fifteen issues in the Gutenberg block editor. WordPress also announced that it is dropping security support…
WordPress Malware Scanner Plugin Contains Vulnerability
Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at a severity level of 8.1. At the time of publishing,…
Anthropic’s New Financial Tool Signals Shift To Offering Specialized Services
Anthropic announced a new Financial Analysis Solution powered by its Claude 4 and Claude Code models. This is Anthropic’s first foray into a major vertical-focused platform, signaling a shift toward…
The Smarter Way To Scale Authority
Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands…
Google Updates Search Analytics API To Clarify Data Freshness
Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working with incomplete or still-processing data.…
15 Marketing Conferences to Attend in 2025
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are…
Why Your Content Is No Longer Good Or Helpful
This week’s Ask An SEO question is from someone who would like to know why their content is no longer “good” or “helpful.” The person is curious why they no…
Google Says AI Won’t Replace The Need For SEO
Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem…
Malware Discovered In Gravity Forms WordPress Plugin
WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix…
Meta Follows YouTube In Crackdown On Unoriginal Content
Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about…
Google’s New Graph Foundation Model Catches Spam Up To 40x Better
Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty…
Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds
A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine. Among those surveyed, nearly one in four prefer ChatGPT over Google…
Everything You Need To Know
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us…
90% Of AI Search Traffic Ignores Mobile Strategy
The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews. Yet, beneath the headlines lies a counterintuitive reality…
AI Overviews Cite AI-Generated Content More Than Human Writing
AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite…
Google Explains How To Approach Content For SEO
Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter…
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with…
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag…
What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman
According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same core concepts reign supreme in Local SEO: proximity, relevance, and…
Google Explains Why Link Disavow Files Aren’t Processed Right Away
Filing link disavows is generally a futile way to deal with spammy links, but they are useful for dealing with unnatural links an SEO or a publisher is responsible for…
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long…
Google Explains How Long It Takes For SEO To Work
Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller explained that there are different levels of optimization and that…