SEO news from around the world
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and…
A peer-reviewed PNAS study finds that large language models tend to prefer content written by other LLMs when asked to choose between comparable options. The authors say this pattern could…
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google…
If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief.…
OpenAI updated GPT-5 to make it warmer and more familiar (in the sense of being friendlier) while taking care that the model didn’t become sycophantic, a problem discovered with GPT-4o.…
Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied…
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted…
A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions. The dataset, drawn from the company’s…
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. Sudden crawl drops are more consistent with 429/500/503 responses or…
Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a…
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with,…
Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s about the inability to control certain kinds of external signals.…
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences. Google launched Flight Deals in Google Flights. It’s rolling out…
OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ChatGPT to use data from those apps within ChatGPT chats. ChatGPT…
For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, visited pages,…
AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well past the novelty stage. But for all the speed and…
While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that…
OpenAI has restored GPT-4o to the ChatGPT model picker for paid accounts and says it will give advance notice before removing models in the future. The company made the change…
Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new privacy controls, including a Temporary Chat mode. The changes start today and…
This week’s Ask an SEO question comes from Zahara: “What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need…
If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you should fix it. Consolidate, canonicalize, or redirect overlapping pages When…
YouTube has updated its Promote feature, giving you more control over campaigns designed to drive website traffic. When you set a campaign goal of “more website visits,” you can now…
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand…
Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of ranking, the art of the backlink, and the rhythm of…
Search has changed. Have you? Search is no longer about keywords and rankings. It’s about relevance, synthesis, and structured understanding. In the AI-powered era of Google Overviews, ChatGPT-style assistants, and…
Build the Authority You Need for AI-Driven Visibility Struggling to get backlinks, even when your content is solid? You’re not alone. With Google’s AI Overviews and generative search dominating the…
A vulnerability advisory was issued for a WordPress plugin that saves contact form submissions. The flaw enables unauthenticated attackers to delete files, launch a denial of service attack, or perform…
An advisory was issued about a critical vulnerability in the popular Tutor LMS Pro WordPress plugin. The vulnerability, rated 8.8 on a scale of 1 to 10, allows an authenticated…
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. Google reports a 40% reduction in invalid traffic from…
An advisory was issued for three WordPress file management plugins that are affected by a vulnerability that allows unauthenticated attackers delete arbitrary files. The three plugins are installed in over…