Google is providing you with more clarity on where Performance Max is working. A new round of reporting updates adds segmentation to asset reporting and continues the rollout of a…

Squarespace announced their Refresh 2025, in which they roll out new features and improvements. This year there’s a strong emphasis on useful AI tools that enable users to build unique…

Google announced that AI Mode now supports visual search, letting you use images and natural language together in the same conversation. The update is rolling out this week in English…

The launch of ChatGPT in 2022 didn’t so much cause a shift in the search landscape as trigger a series of seismic events. And, like seismologists, the SEO industry needs…

Hostinger announced a new AI-agent optimization feature that makes any WordPress website AI-agent-friendly, optimizing websites to provide the best experience for humans using AI agents to compare products, plan vacations,…

Brave is rolling out Ask Brave, a unified search tool that combines AI chat features with regular search results. It’s accessible on all browsers via the Brave Search homepage. Ask…

Google has launched a small-business resource hub, positioning it as a single starting point for setup, advertising, measurement, and support. The page pulls together direct entry points for Business Profile,…

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as…

Black Friday 2024 rewrote the playbook for holiday retail, setting new sales records, ushering in mobile-first shopping, and unleashing bold, creative campaigns from leading brands. With the 2025 planning window…

YouTube released a video to clarify how its recent update to advertiser-friendly guidelines affects creators. The company acknowledged communication gaps and outlined what it has already done for previously affected…

Pinterest has introduced new ad products focused on visual search, highlighted by ‘Top of Search’ ads. Currently in beta across all monetized markets, these ads can appear within the first…

The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people…

Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app. Gemini 2.5 Flash adds step-by-step guidance aimed at…

Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but…

Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by generative AI, according to new…

ChatGPT adoption is accelerating at a scale rarely seen in technology. By mid-2025, around 700 million people worldwide were using it every week, sending 18 billion messages, which is roughly…

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect…

Google has rolled out Search Live in English in the United States, bringing real-time, camera-aware conversations to the Google app on Android and iOS. You can tap the new Live…

SISTRIX reports that ChatGPT is triggering live web searches far less often for people who use the app without logging in. In daily spot-checks over the last two weeks, the…

London-headquartered corporate domain management company Com Laude announced the acquisition of its competitor, MarkMonitor, previously one of the holdings of Newfold Digital. Newfold Digital Simplifies Portfolio Newfold Digital owns many…

Six months ago, you could spot AI-generated text by its polished grammar, rigid essay structure, suspicious fondness for em dashes – and, of course, the inevitable emoji bullets (🔥🚀✨). The…

Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far…

Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that…

This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and…

A new Pew Research Center survey reveals a gap between people’s desire to know when AI is used in content and their confidence in being able to identify it. Seventy-six…

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era,…