SEO news from around the world
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you query analytics in plain language…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have…
Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let…
This week’s Ask an SEO question comes from an anonymous user: “Should we still publish high volumes of content, or is it better to invest in fewer, higher-authority evergreen pieces?”…
When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see…
Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief…
Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling. Traffic was the go-to success…
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. …
New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper…
SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need to track visibility in AI Overviews, chatbots, and LLM responses. And that’s where Ahrefs’ Brand…
Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and…
The judge overseeing the legal battle between WP Engine versus Automattic and Matt Mullenweg issued a ruling that fully dismissed two of WP Engine’s claims, allowed several to proceed, and…
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like ChatGPT, Gemini, and Perplexity…
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that…
Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL,…
Search Central Live Tokyo: The 2025 Return Stay organized with collections Save and categorize content based on your preferences. Friday, September 12, 2025 Get ready, Japan! We’re thrilled to announce…
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The July update…
Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life (YMYL) category now covers election and voting information, along with…
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About…
Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder…
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The…
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google…
Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest…
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically competent, conscientious, and even courageous at times. Google also wisely…
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just…
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend…
Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation…
This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is…
100 most cited domains in ChatGPT globally The top most cited domains in ChatGPT globally are Reddit, Wikipedia (English, Spanish, and German versions), Amazon, and TechRadar. Globally, ChatGPT seems to…
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s…