SEO news from around the world
AI provides many ways to augment and assist how SEOs work. From analyzing SERP intent, to brainstorming content strategy for new pages, to running competitive analysis, to producing stakeholder-ready presentations,…
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is…
Two critical vulnerabilities were identified in the WP Travel Engine, travel booking plugin for WordPress that’s installed on more than 20,000 websites. Both vulnerabilities enable unauthenticated attackers to obtain virtually…
Google has quietly updated its list of user-triggered fetchers with new documentation for Google NotebookLM. The importance of this seemingly minor change is that it’s clear that Google NotebookLM will…
Google has released Lighthouse 13 with a broad audit consolidation that aligns Lighthouse reports with Chrome DevTools’ newer insight model. The update is available now via npm and Chrome Canary.…
The rise of AI technologies has brought a level of panic to the publishing industry not seen since the birth of the world wide web. We all know AI is…
YouTube is piloting a policy change that allows some previously terminated creators to request a new channel after a one-year waiting period. The program will roll out to eligible creators…
At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive…
For years, marketers have struggled to measure the full picture of how their brand shows up on YouTube. Paid campaigns have their own dashboards. Creator collaborations usually live in separate,…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…
Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as…
Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…
What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of…
Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions. The internet is no longer built…
WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg in response to the September 2025 court order that dismissed several counts but gave WP Engine an opportunity…
Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces. Much of the advice reiterates established SEO and UX practices…
If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO failures are rarely due to incompetence or lack of effort.…
Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense. This change affects how you control which demand…
What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not…
Turn insights into smarter conversions and higher ROI. AI is changing how customers convert. Are your landing pages and CRO strategies keeping up? Each missed lead is lost revenue. Relying…
Newsletters are hot again. The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes…
Search Atlas held an event last week to showcase new capabilities and improvements to their SEO platform which make it easier for digital marketer to scale SEO and take on…
Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to…
This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log…
AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs…
Marketing professionals rank among the most vulnerable to AI disruption, with Indeed recently placing marketing fourth for AI exposure. But employment data tells a different story. New research from Yale…
OpenAI has launched a new app ecosystem within ChatGPT, along with a preview of the Apps SDK, enabling developers to create conversational, interactive applications based on the Model Context Protocol.…
Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison account says the change wasn’t on YouTube’s side and points to a widely shared explanation on X: an…
Builderius WordPress website builder announced the ability to develop sites using GraphQL together with AI. The new functionality enables developers to use the power of GraphQL with the assistance of…
Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? These are some…