SEO news from around the world
AI-driven search is rewriting the rules of discovery. ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee visibility. Are you appearing where…
Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check…
Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows. The platform lets…
A report from Unbounce shows that unoptimized mobile landing pages are costly, finding 83% of visits come from mobile devices, yet desktop pages convert 8% better. Based on over 57…
We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that…
Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your…
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are. Auditing your brand’s mentions is…
This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites: “I’m expanding into international markets but I’m confused about hreflang implementation.…
Perplexity released its Comet browser to everyone today, shifting from a waitlist to free desktop downloads worldwide. Comet bakes an AI assistant into every new tab so you can ask…
The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The…
Branding has never been more important. Online audiences continue to yearn for connection, and a strong brand identity can bridge the gap. Katie Morton, Editor-in-Chief of Search Engine Journal, sits…
For years, technical SEO has been about crawlability, structured data, canonical tags, sitemaps, and speed. All the plumbing that makes pages accessible and indexable. That work still matters. But in…
Artificial intelligence is transforming how people search, discover, and act on information. For chief marketing officers and senior leaders, this is not a question of whether SEO is “dead” but…
Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is…
New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on. AIO And Organic…
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have…
Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in the G50 SEO World Championships this past week. I’m speaking…
As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects, I can confidently say that no platform migration has divided…
This excerpt is from “Transforming Customer-Brand Relationships” by Christina Garnett ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If a brand wants consumers to love them…
OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its…
Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how…