The Standards Powering The Agentic Web
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get…
The 5-Pillar Framework For AI Content That Audiences Actually Trust
When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants…
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His answer suggests that what looks like unnecessary complexity may come…
Keep WordPress Out Of Your Mouth
WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap. Cloudflare’s CEO responded by doing exactly what Mullenweg…
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and…
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I…
New Acquisition Channel Or Just Another Brand Tax?
A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was probably inevitable the moment OpenAI moved beyond testing ads and…
Reddit Brand Strategy for AI Search — Whiteboard Friday
Read the room Secondly, when you’re gathering insight, it’s very important for you to read the room. Read what is being upvoted. Read what is being downvoted. Read what is…
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can…
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. That’s…
Llms.txt Was Step One. Here’s The Architecture That Comes Next
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured,…
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons…
Search Central Live is Coming to Shanghai in 2026! | Google Search Central Blog | Google for Developers
Send feedback Thursday, April 2, 2026 We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on…
Reporting Uncertainty Without Losing Credibility
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer.…
New AI Jobs Index Ranks 784 Occupations By Loss Risk
Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The…
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are…
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet…
Building An In-House PPC Team
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower.…
How To Do Evergreen Content In 2026 (And Beyond)
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for…
Google: Pages Are Getting Larger & It Still Matters via @sejournal, @MattGSouthern
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages. The post Google: Pages Are Getting…
We Need To Have a Conversation About Garbage AI Content
Check how much traffic comes from commercial and transactional keywords, then look for gaps your competitors are using to drive revenue. Explain the value of impressions Impressions mean people are…
So Your Traffic Tanked: What Smart CMOs Do Next
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do…