While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands.

Here are the pitfalls of unguided AI content and how to avoid them.

Problem 1: Lack of personal experience

AI-generated content often lacks the personal touch and real-world experience that makes high-experience content. It may provide correct information but needs more nuanced understanding from actual involvement in the topic.

The fix: Demonstrate experience

Experience reflects the author’s practical understanding and personal experience of the topic. It’s about showing that you are knowledgeable and have real-world experience in the subject matter.

You can demonstrate with content that includes personal anecdotes, case studies, or practical tips.

Problem 2: Questionable expertise and authoritativeness

While AI can mimic authoritative writing, it doesn’t have real expertise or credentials. This results in content that fails to replicate the depth of knowledge and credibility of an expert’s work. It’s often just regurgitating existing content, offering nothing new or fresh.

Remember, as outlined in their content quality documentation, Google values fresh content.

The fix: Demonstrate expertise and authoritativeness

Expertise is your knowledge and skill in a specific field. This is important for Your Money or Your Life (YMYL) topics, where accurate and expert advice is essential. You can demonstrate expertise through well-researched and accurate content, often showcasing your qualifications or unique insights. You can also show expertise by providing the author’s name and bio.

Meanwhile, authoritativeness is the credibility of the website and content creator. You can establish authoritativeness through credentials, external reviews, links from reputable sites, and recognition in the field. You can also showcase your authority by building well-cited sources, expert endorsements, and content that aligns with the consensus in the field.

Problem 3: Trustworthiness issues

AI-generated content may inadvertently spread misinformation due to its inability to fact-check or cite reliable sources. This is problematic for YMYL sites where accuracy is paramount. Users increasingly question the authenticity of online information, and AI-generated content without verifiable facts can erode trust and credibility.

The fix: Build trust in your content

Trustworthiness is the accuracy, transparency, and legitimacy of the site and its content. This includes clear author identification, citing sources, and presenting factual information. It’s reflected in transparent authorship by having comprehensive author bios, clear sourcing of information using internal linking, and a secure website that respects user privacy.