This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the…

The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form…

Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And…

Snapchat, the multimedia messaging platform once known solely for its disappearing messages, has taken another significant leap in its technology offerings with the addition of screen sharing. The company has…

Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt,…

Google has fixed a typo in their crawler documentation that inadvertently misidentified one of their crawlers. In general, this is a minor issue but it’s a major issue for SEOs…

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables…

The HTTP Archive Core Web Vitals (CWV) report shows that the performance benchmarks of the top seven CMS have all improved in 2023. Of the top performers, one CMS in…

In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse…

In a continued effort to assist advertisers with artificial intelligence (AI), Google announced its latest feature for video advertisers, creative guidance in Google Ads. The AI-powered feature, found inside the…

Google has updated the Shopping tab Listings report in Search Console, providing merchants with listing statuses and opportunities for growth. The latest additions to the Shopping tab, introduced last November,…

OpenAI’s Sam Altman sat for an interview and shared what’s next for ChatGPT, AGI and his thoughts about the enormity of changes AI will bring on a global level. OpenAI…

Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google…

A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that it’s more useful for all the things they want…

Find out what next steps website owners should take now the Google Search August 2023 core update is complete. Google has fully rolled out its August 2023 Core Update, affecting…

“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was…

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…

Google’s John Mueller answered a question about paying for guest posts and offers solid advice on the right way to approach paid guest posts that Google is okay with. Recent…

The European Commission has designated Google as a gatekeeper under the new Digital Markets Act (DMA), which aims to increase competition in the tech industry. The legislation will come into…

OpenAI has announced its inaugural developer conference, OpenAI DevDay, scheduled for November 6, 2023, in San Francisco, CA. The one-day event aims to convene hundreds of developers globally with OpenAI’s…

Surveys are a must-have tool in every content marketer’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights that can be used in a variety…

Google’s John Mueller offered advice about the use of Google Sites for SEO, downplaying the usefulness of Google Sites for SEO. Google Sites Google Sites is a website creation service…

Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates,…

In the latest installment of Google’s monthly office-hours Q&A session, a question was asked regarding the higher volume of filtered data compared to overall data in Google Search Console. The…

Artificial intelligence (AI) chatbots have opened up a world of possibilities for people to dabble in projects they might not have tackled due to lack of experience. As someone who…

An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to…