According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S.…

Google announced a Core Algorithm Update on September 12, 2022. The response from the search community is generally positive although some corners of the Internet were noticeably muted. Core Algorithm…

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store…

Google conducted an SEO office hours hangout in which someone asked if adding content on a regular basis was helpful for ranking. It’s a good question because it’s commonly understood…

The Truth About The Real ROI Of SEO SEO often involves a significant initial investment with a longer ROI than other channels. And once you let SEO slide, the recovery…

Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch…

Bluehost announced a new point and click solution that makes it easy for virtually anyone to create an eCommerce store with WordPress. This is an opportunity for businesses for whom…

How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales.…

With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword…

Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to…

At last – the long awaited “repost” feature in Instagram is coming soon. But not for all users. On September 8th, a Meta representative confirmed to TechCrunch that they plan…

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The…

It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly…

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC,…

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight…

Law is a competitive industry, especially when it comes to SEO. But if you’re just focusing on the big keywords in search of traffic, you could be wasting a lot…

In a welcome update for website owners, Google made clear changes to its spam and abuse resource center on Google Search Central. The biggest updates include more robust suggestions to…

Social media is a part of modern life, so, naturally, more movies should embrace it as central to the experiences of the characters in the movies. An interesting trend with…

If you’re like every other marketer, you’re obsessed with watching the traffic on your site. And you throw your hands up when the traffic comes and doesn’t convert. Why aren’t…

Need to prove your SEO proposal’s ROI? Will your executive team only approve a proposal if it provides clear value to their business? You know what’s needed for SEO to…

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google…

The primary goal of local SEO is establishing visibility for a local business in the Local Map Pack and/or the top three organic search results. These typically reside just below…

Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s trying to achieve. But…

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The helpful content update started rolling out two weeks ago. Early feedback…

To stay relevant, brands must continue to engage their customers through ads, contests, and other marketing strategies. But what is a Facebook competition? How does it work? And why should…

Googlebot is an automatic and always-on web crawling system that keeps Google’s index refreshed. The website worldwidewebsize.com estimates Google’s index to be more than 62 billion web pages. Google’s search…

Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs…

Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements…