On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research,…

Meta shares four top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The signals that have the most significant influence on video distribution include: Originality…

People use social media to share pictures and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audiences, conduct…

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to…

What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an…

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Read…

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal…

Quora is a highly ranked platform for asking and answering questions. The high-search visibility makes it a useful destination for building company awareness through answering questions. What Is Quora? Quora…

LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. Data in the report was…

Amazon is the biggest name in the game for selling products online. But with 1.9 million selling partners, the competition is fierce. To claim your market share, you need to…

Which team are you on, SEO or SEM? Do you feel like everyone is in this together, or does it seem like there are some independent islands where everyone is…

The Merriam-Webster Dictionary defines social media as: “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal…

Today’s Ask An SEO comes from Kayle, who asked in a recent webinar: How can we encourage older consumers who are not well-versed with computers to leave reviews for us?…

Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch…

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. Conversion value rules allow businesses to…

Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to…

Google Shopping ads are visual ads that appear when a user searches for a product on Google. Here’s an example of Shopping ads when a user searches for . Screenshot…

Hello, my fellow search industry friends. I hope this article can help distract you for a few minutes and give you some respite while reminding you that not all elements…

Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication, the social media company announced in a tweet. if…

Vocabulary size and difference are semantic and linguistic concepts for mathematical and qualitative linguistics. For example, Heaps’ law claims that the length of the article and vocabulary size are correlative.…

Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an…

This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Want to increase visits to your site? Hoping to continue nurturing visitors along their…

Google addresses reports that the helpful content update has a minimal impact on search results, reminding everyone it’s still rolling out. After one week into the launch of the helpful…

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. Recommendations are photos and videos you see on Instagram from accounts you don’t follow. Recommended…

Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of your search presence and…

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On…