SEO news from around the world
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to…
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for…
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis.…
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…
Simply enter details about your niche, and ContentShake will generate multiple topic ideas for you to choose from. Here’s how it works: Input a topic or keyword of your choice,…
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max…
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers…
Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help maximize results. The new guide highlights the growing role…
Multilingual Mastery: Amplifying Your Business Reach Through Localization Have you wondered how to expand your business’ reach across different languages and cultures? Do you know what role multilingual and localized…
Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison…
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss,…
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data,…
Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller.…
In six months since Bing and Edge’s reinvention, Microsoft reports staggering user engagement with over one billion Bing AI chats and 750 million images generated. Additionally, Edge has seen nine…
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable.…
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to…
Google Search Advocate John Mueller suggests three ways to prevent potentially inaccurate AI chatbot content from being indexed. Website owners should be mindful of potential issues caused by AI chatbots…
YouTube has confirmed the 1080p Premium rollout beyond the iOS app to web browsers, giving users more ways to access highly engaging videos with superior quality. 1080p Premium With Enhanced…
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need?…
There are many challenges with managing content on global websites, so anything you can do to increase collaboration and reduce the workload for other teams will be appreciated. A variety…
Google announced a remarkable ranking framework called Term Weighting BERT (TW-BERT) that improves search results and is easy to deploy in existing ranking systems. Although Google has not confirmed that…
Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize reports more granularly using match types…
In a significant development in two antitrust lawsuits against Google, the U.S. District Court for the District of Columbia has dismissed some claims while allowing others to proceed to trial.…
Brave Search announced the launch of its privacy-preserving image and video search results this week, freeing itself from reliance on companies like Microsoft and Google. The announcement reads: “Users will…
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to…
Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-depth look at how Google leverages AI technology to…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Areej discusses site architecture optimization for seasonality in…
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share that report with you.…
In the past 12 months, mobile web traffic has surpassed desktop traffic. As consumers use multiple devices to browse the internet, they expect a seamless experience across devices. That’s why…
Google announced enhanced privacy control tools with new features designed to empower individuals to manage their personal data in Google search results. Results About You Dashboard And Notifications In a…