Safari 26.2 adds support for measuring Largest Contentful Paint (LCP) and the Event Timing API, which is used to calculate Interaction to Next Paint (INP). This enables site owners to…

Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with…

Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this…

There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a…

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how…

Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new data from Ahrefs. The report, published on the Ahrefs blog, analyzed…

Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to another. He said a standard…

Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. When Google encounters `noindex`, it may skip rendering and JavaScript execution. …

Cloudflare published its sixth annual Year in Review, offering a comprehensive looks at Internet traffic, security, and AI crawler activity across 2025. The report draws on data from Cloudflare’s network,…

If it looks like an AI hallucination problem, and sounds like an AI hallucination problem, it’s probably a data hygiene problem. I’ve sat through dozens of demos this year where…

WooCommerce announced that it will roll out integration with Stripe’s Agentic Commerce Suite, which will enable AI shopping assistants to conduct transactions. Agentic AI Shopping Agentic AI seems a long…

Google has updated Search Live with Gemini 2.5 Flash Native Audio, upgrading how voice functions inside Search while also extending the model’s use across translation and live voice agents. The…

Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so…

How people use Microsoft Copilot depends on whether they’re at a desk or on their phone. That is the core theme in the company’s analysis of 37.5 million Copilot conversations…

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to…

The December 2025 core update is the main story this week. Google confirmed a new broad ranking update, clarified how often core changes happen, expanded Preferred Sources in Top Stories,…

Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time…

I’m carefully watching the development of agentic SEO, as I believe over the next few years, as capabilities improve, agents will have a significant impact on the industry. I’m not…

Google has released the December 2025 core update, the company confirmed through its Search Status Dashboard. The rollout began at 9:25 a.m. Pacific Time on December 11, 2025. This marks…

So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to…

This post was sponsored by 10Web. The opinions expressed in this article are the sponsor’s own. Not long ago, building a website meant a discovery call, a proposal, a sitemap,…

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. Eligible Shorts ads can now display comment sections,…

We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business…

Google is expanding its Preferred Sources feature to English-language users worldwide and launching a pilot program to test AI-powered features with major news publishers. The announcement includes updates to how…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, I hold myself accountable for my previous predictions by scoring them. This year, I got three…

Picture this: You’re sitting on a train to see a friend of yours you haven’t seen in a long time, sipping your favorite coffee order, and looking at a beautiful…

This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry…

The European Commission has launched an antitrust inquiry into Google to determine whether the company has violated EU competition rules, partly focusing on whether Google has used creator and publisher…

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as…