SEO news from around the world
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by…
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if…
As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on…
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering…
Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. New features for Reels available…
According to an April 2022 study, there are 4.65 billion social media users globally. This means that 58.7% of people around the world are social media users. On top of…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It would be hard to overstate…
Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this.…
WordPress unveiled Gutenberg 13.7 which contains numerous refinements that improve the workflow, provide more granular control within the full site editor, and numerous improvements to the user interface. Like any…
No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way…
Since its launch in 2010, Instagram has grown into one of the largest social media platforms for sharing photos and videos. Over 1 billion people across all demographics around the…
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available…
There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…
A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting privacy and budget pressures.…
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest…
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible to find popular establishments…
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important…
Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email marketing, paid search, social…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For many of us, there is…
When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because of your competition? Maybe…
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. Now, if you receive a copyright claim that results…
Google updated the Search Central guidelines for controlling how it displays title tags in search. The update didn’t change the guidance itself, but it did make it substantially more straightforward…
You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes,…
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. This launch makes it possible for…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Spongebob and Patrick. Batman and Robin.…
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two…
When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views –…
Instagram announced a new “Payments in Chat” feature today via Meta’s Newsroom. This will allow consumers to purchase directly from qualified small businesses’ direct messages on social media. This addition…
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers at scale is prohibitively…