Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how it works. One area…

Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…

Quality content has reigned supreme in the SEO space for quite some time – but is it still king in modern marketing? Can content still make or break your SEO…

YouTube is taking a surprising step with an experiment to block ad blockers. A Reddit user first noticed the experiment when they encountered a pop-up message stating, “Ad blockers are…

At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. This update aims to enhance the search engine’s ability to identify content…

On Monday, May 1, the annual YouTube NewFront showcased new ways to build awareness with YouTube Shorts to reach Gen Z. The brands, agencies, and media buyers who attended the…

Google announced that it is retiring one core web vitals metric and replacing it with a newer one that more accurately represents the user experience. The new metric is called,…

When you think of social media marketing, the minds of most practitioners will generally go to sites like Facebook, LinkedIn, and – more recently – TikTok. But off that beaten…

Today at Google I/O, several advancements to Search were unveiled for the first time. Two of the most significant updates to Search include integrating a “Perspectives” feature and applying generative…

Google’s John Mueller answered a tweet about the proper use of nofollow for SEO, while agreeing with the tweet, he also pointed out a nuance about the nofollow attribute that…

Google is rolling out a series of updates to Bard, its experimental generative AI tool. The new features include image capabilities, coding features, and app integration. Additionally, Google is removing…

In an era where misinformation is a global concern, Google is upgrading its search capabilities by introducing two features to enhance information and visual literacy. A 2022 Poynter study revealed…

In a bold move to empower developers, Wix has launched Wix Headless. This new offering facilitates seamless integration of Wix’s robust business solutions across various platforms and devices. Wix Headless:…

The internet is like the universe: There are so many things whizzing around all the time and in just about every place that it can be hard to know exactly…

One of the biggest opportunities of search engine optimization (SEO) is performing keyword research and designing a content plan supported by the results of your research. Keyword research helps you…

Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: Enhance your…

Microsoft introduced the ads for chat API this week: an advertising solution designed to monetize AI chat experiences seamlessly and engagingly. According to the announcement, the ads for chat API…

In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do…

Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps…

In a recent internal email from LinkedIn CEO Ryan Roslansky, sweeping changes were announced, eliminating hundreds of roles. The adjustments, set to impact the company’s Global Business Organization and China…

Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left…

Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: Enhance your…

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world.…

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event…

In a significant departure from its previous practices, OpenAI has announced that it will no longer utilize customer data sent via its APIs to train its expansive language models, such…

Ray Kurzweil, a noted futurist and director of engineering at Google, published a rebuttal to the letter calling for a pause in AI research, offering reasons why the the proposal…