It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense…

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in…

Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments,…

Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The Verge obtained the memo and published it…

Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The upcoming changes will affect the ‘warning‘ label…

This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative…

No matter what digital platform you use to promote your business, continually coming up with fresh content ideas to capture your audience’s attention can be a real challenge. Popular content…

Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do…

SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now…

Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak. Users will abandon your carefully crafted funnel at any…

Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today. Traditionally, hybrid search referred to a…

Mozilla announced that it is rolling out Total Cookie Protection to the Firefox browser, its most powerful cookie blocking technology ever. The new technology blocks third-party cookie trackers, stopping advertisers…

Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually…

Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report…

Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations to rely on. You…

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load…

This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-depth answers about what is happening in…

Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed,…

While attending WordCamp Porto, I had an opportunity to attend Ivan Popov’s presentation on Headless WordPress. It is one of the obscure areas for SEO, and I want to share…

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While…

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn…

Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that they might be directly or indirectly helpful for ranking purposes. Choosing…

CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it…

The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd. But, the days of throwing up a billboard with…

Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Rather than relying on personal…

Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level.…

Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. In addition, Google shares information about four…

The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all…