AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product…

ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF…

Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean…

AI Assistants Decide Which Local Businesses Get Recommended In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone. AI assistants are increasingly deciding which businesses…

Most top news publishers block AI training bots via robots.txt, but they’re also blocking the retrieval bots that determine whether sites appear in AI-generated answers. BuzzStream analyzed the robots.txt files…

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive…

Google Search Advocate John Mueller responded to a question about the “Page Indexed without content” error in Search Console, explaining the issue typically stems from server or CDN blocking rather…

Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether…

Google’s AI Overviews (AIO) represent a fundamental architectural shift in search. Retrieval has moved from a localized ranking-and-serving model, designed to return the most appropriate regional URL, to a semantic…

Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting…

How AI Search Is Reshaping Visibility & Strategy AI search is rapidly changing how brands are discovered and how visibility is earned. As AI Overviews, ChatGPT, Perplexity, and other answer…

The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from…

“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a…

Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent…

Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser…

AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but…

Within a week of each other, Microsoft CEO Satya Nadella and Jaana Dogan, a Principal Engineer working on Google’s Gemini API, posted comments about AI criticism that shared a theme.…

Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be…

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and…

Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong…

Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers.…

Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your…

Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business…

If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the…

Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the…

When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how…

2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026. The post Review Of 2025: Highlights & Lowlights…

Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about…

Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just…