Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where…

Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s…

Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle”…

Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most…

Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer…

Google has launched a core update specifically for Discover, rather than Search more broadly. The February Discover core update began Feb. 5 for English-language users in the…

This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and…

Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess…

How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape…

Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07…

Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of…

There has never been a more important time in your career to spend time learning and understanding. Not because AI search differs drastically from traditional search. But because everyone else…

Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins. In enterprise SEO escalations, the pattern is remarkably consistent. Teams jump straight to…

The best PPC specialists aren’t just campaign managers. They’re business consultants who happen to use paid advertising as their primary tool. As automation handles more tactical optimization, the value of…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools,…

Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file size limits from the Googlebot page to Google’s broader crawler…

Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst at Google, shared the details on the latest Search Off…

WordPress published guidelines for using AI for coding plugins, themes, documentation, and media assets. The purpose of the guidelines, guided by five principles, is to keep WordPress contributions transparent, GPL-compatible,…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously…

SEO roadmaps have a lot in common with New Year’s resolutions: They’re created with optimism, backed by sincere intent, and abandoned far sooner than anyone wants to admit. The difference…

A new proposal was published for creating an HTML attribute that can be helpful for notifying crawlers what part of a web page is generated by AI. The proposal is…

LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving…

Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like…

Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually…

Google added new documentation to Search Central covering their Preferred Sources program that helps news websites get into the Top Stories feature. The documentation explains what publishers can do to…

WordPress announced wp-playground, a new AI agent skill designed to be used with the Playground CLI so AI agents can run WordPress for testing and check their work as they…

Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies…

Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with…

Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters…

AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a Rand Fishkin, SparkToro co-founder,…