Track Santa On Christmas Eve 2025 (Via NORAD & Google)
Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to…
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet…
What Is The Threshold Between Keyword Stuffing & Being Optimized?
In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main…
Google Reveals The Top Searches Of 2025
In 2025, Google’s AI tool Gemini topped global searches. People tracked cricket matches between India and England, looked up details on the new Pope, and searched for information about Iran…
Why Every Google Ads Account Needs To Run Scripts
Most PPC marketers love talking about automation, Smart Bidding, and the latest AI-powered magic Google rolls out. But the truth is that none of those shiny features can save your…
Do Faces Help YouTube Thumbnails? Here’s What The Data Says
A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss,…
The Top 10 Digital Marketing Trends For 2026
As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?”…
Ironman, Not Superman
I recently became frustrated while working with Claude, and it led me to an interesting exchange with the platform, which led me to examining my own expectations, actions, and behavior…and…
Redirection For Contact Form 7 WordPress Plugin Vulnerability
A vulnerability in the popular WordPress Contact Form 7 plugin addon installed in over 300,000 websites enables attackers to upload malicious files and makes it possible for them to copy…
Google Files DMCA Suit Targeting SerpApi’s SERP Scraping
Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search…
Google Says What Creators Should Focus On For AI
Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to make sure their content is surfaced. Danny showed some…
Open Source Versus Proprietary Platforms
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025…
Sam Altman Explains OpenAI’s Bet On Profitability
In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer…
How To Engineer Cross-Channel Synergy
When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often…
Microsoft Explains How Duplicate Content Affects AI Search Visibility
Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI…
More Apple Search Inventory, Exact Match Limits In AI Overviews
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews.…
AI Mode Hits 75M Users, Gemini 3 Flash Launches
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox…
Google Says Ranking Systems Reward Content Made For Humans
Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked…
How to Diagnose and Fix Google Maps Ranking Drops
Filtered or suppressed listing Your listing disappears entirely from Maps for your top keywords, or appears only some of the time, creating a pattern of inconsistent visibility. This often indicates…
Google Says What To Tell Clients Who Want SEO For AI
Google’s Danny Sullivan offered advice to SEOs who have clients asking for updates on what they’re going to do for AI SEO. He acknowledged it’s easier to give the advice…
Let’s Be Honest About The Ranking Power Of Links
What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit…
Google’s Robby Stein Names 5 SEO Factors For AI Mode
Robby Stein, Vice President of Product for Google Search, recently sat down for an interview where he answered questions about how Google’s AI Mode handles quality, how Google evaluates helpfulness,…
The User Journey Isn’t Linear Anymore: It’s Always On
For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and…
Coursera Acquiring Udemy
Coursera has agreed to acquire Udemy in a stock-for-stock transaction that will combine two large online learning platforms with consumer and enterprise businesses. Under the terms of the deal, each…
Who Benefits When The Line Between SEO And GEO Is Blurred
The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and…
Provenance & Trust In Information
When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in…
How Will AI Mode Impact Local SEO?
In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental…
SEOs Should Not Dismiss Geo for Being Low-Traffic
What even is SEO? Back (5+ years ago), when I was working as a consultant, most of our clients had SEO teams that were responsible for their sites’ Google Analytics…
Improve Any Link Building Strategy With One Small Change
Link building outreach is not just blasting out emails. There’s also a conversation that happens when someone emails you back with a skeptical question. The following are tactics to use…
Questions The CEO Should Be Asking About Their Website (But Rarely Does)
Few CEOs ever ask hard questions about their company website. They’ll sign off on multimillion-dollar redesigns, approve ad budgets, and endorse “digital transformation” plans, but rarely ask how much enterprise…