On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. In the episode, Stribling noted an…

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because…

If you’ve made it this far, driving leads is no longer a challenge for you. The real issue is what happens after your leads come in. Are you seeing more…

The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts. To get insights into what…

If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated…

You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer.…

Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side…

This post was sponsored by WP Media. The opinions expressed in this article are the sponsor’s own. You’ve built a WordPress site you’re proud of. The design is sharp, the…

Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post…

Google has been testing Social Channel Insights inside Google Search Console (GSC). This update may appear small, but it’s more than meets the eye. In the search landscape, these new…

Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened…

TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to…

Yahoo has announced Yahoo Scout, a new AI-powered answer engine now available in beta to users in the United States, providing a clean Classic Search experience with the power of…

A security advisory was published about a vulnerability affecting the WP Go Maps plugin for WordPress installed on over 300,000 websites. The flaw enables authenticated subscribers to modify map engine…

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right…

Google is making Gemini 3 the default model for AI Overviews in markets where the feature is available and adding a direct path into AI Mode conversations. The updates, shared…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification.…

Sam Altman said OpenAI “screwed up” GPT-5.2’s writing quality during a developer town hall Monday evening. When asked about user feedback that GPT-5.2 produces writing that’s “unwieldy” and “hard to…

Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator…

Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World…

Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where…

Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models…

Harley Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables…

Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes…

Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a…

Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI…

Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for…

I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors.…