SEO news from around the world
Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT. OpenAI specializes in creating software that…
Influencers have a huge footprint online. Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences. It’s also valuable to research how…
WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one…
Google’s John Mueller suggests placing JavaScript code below the HTML header tag to ensure search crawlers can fully understand your website. Mueller shares this advice in a Reddit thread, where…
In September, Search Engine Journal staff voted to approve a trial run of a four-day work week program! We’re running the program in partnership with 4 Day Week Global as…
Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar…
Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services…
Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its popular office software, including Word, PowerPoint, and Outlook. Users of Microsoft 365, previously known as Office, may soon be able…
What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion “remove redundant keywords” enabled…
Using FAQ structured data can make virtually any website eligible to show up in Google with an enhanced listing, resulting in more search traffic. Implementing this structured data is relatively…
Hello, my dear fellow search marketer, and welcome to 2023. It’s time to make some New Year’s resolutions, or at the very least, be prepared to make some changes for…
Most contact pages are designed with function in mind. They slap an email address, phone, and location on a plain background and call it a day. But basic contact pages…
AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is…
Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re…
In a recent Google SEO office-hours Google answered the question as to how long it takes to recover from an algorithmic penalty that arose from content quality issues. Google’s new…
Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market…
According to a report from The Wall Street Journal, research lab OpenAI, the developer of ChatGPT, is considering a tender offer that would value the company at around $29 billion.…
Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. After a mistake with dates in Google News that…
Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you?…
When building your brand’s reputation, you must consider how you want to present your business online. What you say and how you say it can impact how your brand is…
Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar…
Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles tips…
It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the…
The parent company of Facebook and Instagram, Meta, was fined a total of $414 million by Ireland’s Data Protection Commission (DPC) for breaking EU privacy laws. According to the DPC,…
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to…
Microsoft is reportedly planning to update its Bing search engine to include artificial intelligence from OpenAI’s ChatGPT chatbot, allowing it to answer search queries with complete sentences rather than providing…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 2023 will be a run-up to…
It’s no secret; keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal…
Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…
Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types. The updated guidelines affects the headline property to make it conform with the…