SEO news from around the world
Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that…
This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and…
How to build a brand-led content strategy that drives demand outside search You’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show…
A new Pew Research Center survey reveals a gap between people’s desire to know when AI is used in content and their confidence in being able to identify it. Seventy-six…
Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era,…
A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings. Proximity drives visibility overall, while review signals become stronger differentiators in the highest positions.…
Google Ads in 2025 looks nothing like it did in 2019. What used to be a hands-on, keyword-driven platform is now powered by AI and machine learning. From bidding strategies…
Many popular WordPress SEO plugins and content management platforms offer the ability to generate LLMs.txt for the purpose of improving visibility in AI search platforms. With so many popular SEO…
This post was sponsored by AdRoll. The opinions expressed in this article are the sponsor’s own. Text‑heavy AI Overviews blocking your brand? The “People Also Ask” that you could scroll…
Google says the August 2025 spam update has finished rolling out worldwide. The rollout ran from August 26 to September 22, and applied globally in all languages. Early third-party data…
Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads,…
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated…
Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also downplayed…
Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it…
An internal dispute within the WordPress core contributor team spilled into the open, causing major confusion among people outside the organization. The friction began with a post from more than…
Google returns to court on Monday for the remedies phase of the Department of Justice’s ad-tech antitrust case, where the government is asking the judge to order a divestiture of…
Digital marketers are providing more evidence that Google’s disabling of the num=100 search parameter correlates exactly with changes in Google Search Console impression rates. What looked like reliable data may,…
The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and…
I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic down, and what can we do about it?” While AI features cannibalize clicks, there…
Google is rolling out AI Mode to the address bar in Chrome for U.S. users. This move is part of a series of AI updates, including Gemini in Chrome, page-aware…
Google is expanding its store widget program into three eligibility-based tiers that you can embed on your site to display ratings, policies, and reviews, helping customers make informed decisions. Google…
Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve…
Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI…
Claim and Verify All Listings with a Domain Email We all know how to claim and verify a Google listing, but many don’t realize that the account you use to…
Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts…
Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and…
Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams…
AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the traffic isn’t following. Competitors are showing up in AI search…
When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there was no clear understanding of how published content impacted conversion.…
YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic sponsorship for long-form videos, brand linking in Shorts, AI-powered product…