SEO news from around the world
You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing…
Some people still believe that Facebook ads are not a good channel for generating conversions but that they drive many impressions and clicks of low value. This preconception comes from…
Over the past two years, several businesses have been moving to online models due to changing market conditions. Competition is heating up quickly in many sectors. Some businesses performed well…
Health care providers verified to provide abortions will now have a clear label in Google Search and Maps. Additionally, Google will only list verified facilities in the local search box…
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. LinkedIn details the journey of…
So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of…
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management,…
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. On its official search rankings update page, Google confirms…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As franchises can have a large…
Google updated the Education structured data documentation with new content guidelines and a manual action warning for sites that don’t conform with the new requirements. Education Q&A Carousel in Search…
For those who have been in SEO for some time, you may have heard of site taxonomy as it refers to the website. When you refer to a website’s structure…
The Internet Archive, also known as The Wayback Machine, suffered an outage around midnight east coast time on August 25th. Disappointed fans around the world who were unable to access…
Amazon is the biggest name in the game for selling products online. But with 1.9 million selling partners, the competition is fierce. To claim your market share, you need to…
Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see…
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The new feature was uncovered by app researcher…
Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. Earlier this year, Google announced it will…
Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO,…
Managing paid search and paid social requires plenty of strategic shifts. One of the biggest is understanding that paid search favors older entities while paid social favors new things. That…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As borders reopen and travel resumes,…
Today’s Ask An SEO comes from Deimante, who asks: “Hello, I have a question regarding positions and impressions drop (Google Search Console). I have noticed the positions and impressions drop…
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric…
Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines make…
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers…
YouTube has added a new Podcasts “Explore” page that makes it easier to find podcasts. Although the addition was not formally announced, keen eyes noticed and called attention to the…
Thanks to modern technology, we live in an era of unprecedented connectivity, real-time updates, and incredible amounts of data at our fingertips. The irony is that despite access to reliable…
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with the increasingly popular app BeReal. App researcher Alessandro Paluzzi uncovered Candid Challenges, a feature that…
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume…
Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. What this means is more granular…
I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s right: It depends! (If…
In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and more! This is a…