Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new progress in the field of language models…
WordPress Proposes Team to Improve Core Web Vitals
A WordPress proposal admits it is falling behind Wix and similar platforms and suggests they need to create a performance team to coordinate speed improvements. While some may find it…
3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need
This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Paid advertising is a time-intensive discipline. There’s so much to concentrate on and so…
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. Much of the content on the web aimed…
Is It a Google Ranking Factor?
You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text…
Indented Results Roll Out at 40% of SERPs
Recently, after months of testing, Google pushed a full roll-out of indented results. These are groups of organic results from the same domain, such as this result on a search…
Why Your Website Must Be Compliant
An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility…
10 Steps to Optimizing Videos for Search and Discovery
Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that…
10 Blogging Tips to Capture the Right Audience (and Keep Them)
Got a solid blogging strategy? I’m here to challenge it. Don’t have one? Keep reading. Developing the right blogging strategy – and optimizing it regularly – is essential. Here’s why:…
13 Unique & Free Keyword Research Tools You Didn’t Know You Needed
One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.” That’s because you need keyword research to pinpoint where your customers…
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The way page titles are generated…
Does Members-Only or Gated Content Have SEO Value?
Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to…
Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…
Strategy, Trends & Expert Advice [Ebook]
On-page SEO is one of the most essential aspects of your SEO strategy as a whole. Yet there is a lot of confusion and misinformation around which optimizations really matter,…
15 Interview Questions to Ask Your Next Digital Marketer Candidates
“The Great Resignation” has impacted nearly every industry in 2021, and the digital marketing industry is no different. With higher-than-average turnover rates, it can sometimes feel impossible to land the…
Flimsy Metrics: The State of the Web & Core Web Vitals [Part 2]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the first post in this…
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt participated in a webinar about web page rendering and how it impacts SEO. Rendering is what happens when a browser requests a web page, it’s a key…
7 Ways to Use Google Trends for SEO & Content Marketing
Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how…
How to Create the Ultimate Customer-First Content Marketing Plan
Get Qualitative & Quantitative Data Surveys can help you uncover a range of useful data on your current and target customers. They can include anything you want to know, from…
Top Technical SEO Tips & Tools [Webinar]
Have you checked your website’s health lately? Your website might look great on the surface, but have you checked deeper? Attending this webinar is essential if you want a healthy…
Prioritizing Technical SEO Issues [Podcast]
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…
2021 Local SEO Holiday Success: A Ready Response for Each Customer
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. First, let me pull up the…
How Does Machine Learning Work in Paid Search Marketing?
All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question,…
7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore
In many cases, what an SEO crawler marks as a fatal error needs immediate attention – but sometimes, it’s not an error at all. This can happen even with the…
Content Repurposing for Travel Brands: A Complete Guide
When it comes to marketing in the travel industry, content is everything. From entertaining travel vlogs created by influencers to blog posts sharing unique insight into destinations, having a killer…
The Ultimate Guide to Digital PR
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Note: This article was written with…
How to Prioritize Technical SEO Issues Without Rocking the Web Dev Boat
Do any of these sound familiar from dealing with your IT or development team? “Why didn’t they run this by me first?” “Were they even thinking about SEO when they…
A Statement of Land Acknowledgement, Published Today With Gratitude
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. From today, if you visit the…
Google Halloween Search Trends For 2021
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. Every year Google publishes Halloween search…
Crawl Budget – Moz
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday,…