Google Explains The Process Of Indexing The Main Content
Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of…
Google On Balancing Needs Of Users And The Web Ecosystem
At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality and user satisfaction of traffic from AI Overviews. Illyes’ response,…
Which Marketing Jobs Are Most Affected by AI?
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot.…
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) via @sejournal, @jonkagan
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I…
The SEO Industry Is Teaching The Wrong Skills
Generative AI-driven search isn’t a trend; it’s the new baseline. Tools like Gemini and ChatGPT have already replaced traditional queries for millions of users. Your audience doesn’t just search anymore:…
CSS Background Images Aren’t Indexed
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re…
Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. Soft 404s consume crawl budget and won’t…
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s…
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show…
Why Is SureRank WordPress SEO Plugin So Popular?
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity. In beta for a few months, it was announced in…
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The…
Should We Optimize for AI Mode?
Now I am going to come over here and talk about best practices that we should be doing. And I use the word “best practices” because AI Mode should be…
ChatGPT Appears To Use Google Search As A Fallback
Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears to use Google’s search results as a fallback for web…
Content That Enables & Adds Value In The Modern Search World
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine…
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional…
Google Confirms CSS Class Names Don’t Influence SEO
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on…
Google Search Central APAC 2025: Everything From Day 3
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing,…
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that AI Search does not require specialized optimization, saying that “AI SEO” is not necessary and that standard SEO is all that is needed for both…
21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events
Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People…
Google Search Central APAC 2025: Everything From Day 2
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing.…
Validity Of Pew Research On Google AI Search Results Challenged
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample…
Google’s New AI Search Experiment
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related…
Turning Question Maps Into Real AI Retrieval
If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI content, and vector-based retrieval. It sounds new, but…
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The updates include a virtual try-on tool for clothing, more flexible…
Breaking News From Search Central Live
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The…
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work. Source link
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Pew Research Center tracked real web browsing behavior and confirmed what many publishers and SEOs have claimed: AI Overviews does not send traffic back to websites. The results show that…
AI PPC Strategies For Business Growth
Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts. Yet, the mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability. Overlooking this…
AI Overviews Drive 10% More Queries, Per Q2 Earnings
New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement. Google reported that AI Overviews contribute to more than 10% additional queries…
Google Shares SEO Guidance For State-Specific Product Pricing
In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different U.S. states, and what that means for search visibility. The…