Internet Marketing Ninjas Acquired By Previsible
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR…
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices at the moment content is…
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO professional James Brockbank reveals that ChatGPT may be recommending businesses based on content from hacked websites and expired domains. The findings aren’t a comprehensive study but…
How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven…
Payment Processor Startup Finix Announces WooCommerce Plugin
Finix, a payment processing company, has launched a new WooCommerce plugin that enables WordPress merchants to integrate embedded payments directly into their stores. The new plugin enables WooCommerce merchants to…
Are AI Overviews Worth Pursuing?
When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to…
Stop Paying the Google Ads Tax Without Realizing It
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads strategy is quietly draining your budget? Many advertisers are paying…
The New Role Of SEO In The Age Of AI
For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site is built, with little input into the process. Even crazier,…
Leveraging Technical SEO To Boost Crawl Efficiency And Visibility
For all the noise around keywords, content strategy, and AI-generated summaries, technical SEO still determines whether your content gets seen in the first place. You can have the most brilliant…
How To Use New Social Sharing Buttons To Increase Your AI Visibility
People are increasingly turning to AI for answers, and publishers are scrambling to find ways to consistently be surfaced in ChatGPT, Google AI Mode, and other AI search interfaces. The…
Ahrefs Study Finds No Evidence Google Penalizes AI Content
A large-scale analysis by Ahrefs of 600,000 webpages finds that Google neither rewards nor penalizes AI-generated content. The report, authored by Si Quan Ong and Xibeijia Guan, provides a data-driven…
How To Succeed While Others Struggle With AI
It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools, essentially turning an SEO into a worker who rides a…
Google Adds Forum Rich Results Reporting In Search Console
Google Search Console now includes a dedicated search appearance filter for discussion forum content, giving publishers new visibility into how user-generated discussions perform in search. The update applies to pages…
How To Make Microsoft Advertising Profitable
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean:…
How You Can Track Brand Authority For AI Search
I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about…
Human-Centered Marketing: Thought Leadership
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Decision-makers are more likely to buy from organizations…
Why Google Ads Fails B2B (And How to Fix It)
This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns? How do I improve…
This Is Why AI Won’t Take Your Job (Yet)
SEO died a thousand times only this year, and the buzzword that resonates across every boardroom (and let’s be honest, everywhere else) is “AI.” With Google releasing several AI-powered views…
Relying Too Much On AI Is Backfiring For Businesses
As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause more problems than they solve.…
How To Get The Perfect Budget Mix For SEO And PPC
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based…
Google AI Overviews Target Of Legal Complaints In The UK And EU
The Movement For An Open Web and other organizations filed a legal challenge against Google, alleging harm to UK news publishers. The crux of the legal filing is the allegation…
What Is Paid Media: Types & Examples
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But…
SEO Rockstar “Proves” You Don’t Need Meta Descriptions
An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article…
The MozCon London 2025 Final Agenda Has Arrived!
Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies,…
Are You Still Optimizing for Rankings? AI Search May Not Care.
No ranking data. No impression data. So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes to how we optimize for…
Explaining The Great Decoupling To C-Level
Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more…
Essential WordPress Plugins Every Site Should Have
WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility…
Cloudflare Sparks SEO Debate With New AI Crawler Payment System
Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for…
YouTube Targets Mass-Produced Content in Monetization Update
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change…
5 High-Impact Ways to Integrate Traditional & Digital Marketing
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be…