Trust Still Lives In Blue Links
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability…
5 Ways Content Marketers Can Build Consumer Trust
In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build…
AI Is Changing Local Search Faster Than You Think
For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving,…
Why Every Team Needs a Content Engineer [MozCon 2025 Speaker Series]
Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or…
Google Drops Search Console Reporting For Six Structured Data Types
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console and Rich Results Test stop…
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight…
Structured Data’s Role In AI And AI Search Visibility
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same…
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’ counsel says it would be…
Google Publishes Exact Gemini Usage Limits Across All Tiers
Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers marketers can plan around. The…
What The Remedies Really Mean For Search, SEO, And AI Assistants
When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of…
How to Resolve Duplicate Content
So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and…
Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic result in a search engine,…
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series]
Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search.…
Your Login Pages May Be Hurting Your SEO Performance
Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show the same bare login form, Google may treat them as…
AI Overviews Use FastSearch, Not Links
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in the Google antitrust case featured a passage that offers a…
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that AI assistants send users to…
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This…
How Do I Nail A PPC Job Interview For Google & Meta Ads?
It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding…
20 New York City Adventures for MozCon Attendee
Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian Walk time: 10 minutes |…
8 GEO Strategies For Boosting AI Visibility in 2025
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website.…
Google Quietly Raised Ad Prices, Court Orders More Transparency
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that…
Make AI Writing Work for Your Content & SERP Visibility Strategy
Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from Conductor on September 17, 2025, for a practical webinar on creating AI-informed…
What To Expect AT NESS 2025: Surviving The AI-First Era
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t paying attention to news SEO because they feel it isn’t…
Navigating The Multi-AI Search Era
Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is…
The Behavioral Data You Need To Improve Your Users’ Search Journey
We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models…
9 Content Management Systems Ranked
Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds to user input. It is so important that the…
How To Measure Content Revenue and Prove Success
When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead to increases in traffic, what that traffic would cost…
Google Avoids Breakup As Judge Bars Exclusive Default Search Deals
A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing a breakup. Reuters reports that…
Evolving From Link Juice To Entity Maps
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025,…
Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to…