If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of green…

YouTube appears to have changed how it recommends Shorts, according to analysts who work with some of the platform’s largest channels. The shift reportedly began in mid-September and deprioritizes videos…

The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language…

Google packed a lot into this week, with Search Console picking up AI-powered configuration, Maps loosening its real-name rule for reviews, and a new test nudging more people from AI…

AIO Is Reshaping Click Distribution On SERPs AI Overviews change how clicks flow through search results. Position 1 organic results that previously captured 30-35% CTR might see rates drop to…

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The feature is part of a four-feature Maps update and is rolling out…

YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement…

The strategies that worked in 2025 will not carry your campaigns through the new year. Buyer behavior is evolving, budgets demand tighter discipline, and channels like calls, text, and voice…

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for many brands.…

Google is rolling out an experimental feature that lets Search Console users configure the Search results Performance report using natural language instead of manual filter selection. The feature, called AI-powered…

People keep asking me what it takes to show up in AI answers. They ask in conference hallways, in LinkedIn messages, on calls, and during workshops. The questions always sound…

The Internet Archive, also known as the Wayback Machine, is generally regarded as a place to view old web pages, but its value goes far beyond reviewing old pages. There…

Google released its Year in Search data, revealing the queries that saw the largest spikes in search interest. AI tools featured prominently in the global list, with Gemini ranking as…

Your campaigns are only as strong as the pages they lead to. You can have the most targeted ads, the sharpest copy, and a budget that makes your CFO nervous.…

Previous predictions: 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 This is my 8th time publishing annual predictions. As always, the goal is not to…

Every month, companies lose millions in unrealized search value not because their teams stopped optimizing, but because they stopped seeing where visibility converts into economic return. When search performance drops,…

This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Marketing can contribute to company growth…

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an…

YouTube launched its first annual Recap feature, providing users with a personalized summary of their viewing activity throughout the year. The feature is available starting today for users in North…

OpenAI CEO Sam Altman has declared a “code red” to focus company resources on improving ChatGPT, according to an internal memo reported by The Wall Street Journal and The Information.…

Google is testing a new mobile search flow that connects AI Overviews to AI Mode. Robby Stein, VP of Product for Google Search, announced the test on X. The feature…

For as long as online search has existed, there has been a subset of marketers, webmasters, and SEOs eager to cheat the system to gain an unfair and undeserved advantage.…

Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. Google is experiencing longer than usual delays in…

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized…

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI…

I’m not someone who’s drunk much of the AI Kool Aid. I have sipped it. Swilled it around my mouth like you would an 1869 Château Lafite Rothschild. But I’ve…

Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. Manually rewriting AI content doesn’t…

Welcome to the week’s Pulse: updates affect how product discovery works, what drives visibility in ChatGPT, and how background assets impact Core Web Vitals. OpenAI launched shopping research in ChatGPT,…

Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one…

It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines.…