Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they overlook the…

Large language models cite sources differently than Google ranks them. Search Atlas, an SEO software company, compared citations from OpenAI’s GPT, Google’s Gemini, and Perplexity against Google search results. The…

For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating any and all content and checking boxes rather than understanding…

Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay…

As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion.…

This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer…

A Cloudflare incident is returning 5xx responses for many sites and apps that sit behind its network, which means users and crawlers may be running into the same errors. From…

Google has integrated Gemini 3 in Search’s AI Mode. This marks the first time Google has shipped a Gemini model to Search on its release date. Google AI Pro and…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to…

Google’s John Mueller answered a question about whether a generic Top Level Domain (gTLD) with a keyword in it offered any SEO advantage. His answer was in the context of…

Ask yourself the following: Do you reply to reviews? Do you engage? Do you make the interaction feel personal? Do you follow through on your promises? Do you keep information…

Google launched custom annotations in Search Console performance reports, giving you a way to add contextual notes directly to traffic data charts. The feature lets you mark specific dates with…

If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity,…

Google announced three AI-powered updates to Search that extend how users plan and book travel within AI Mode. The company is launching Canvas for travel planning on desktop, expanding Flight…

In the last two years, incidents have shown how large language model (LLM)-powered systems can cause measurable harm. Some businesses have lost a majority of their traffic overnight, and publishers…

A critical vulnerability was recently discovered in Imunify360 AV, a security scanner used by web hosting companies to protect over 56 million websites. An advisory by cybersecurity company Patchstack warns…

WordPress 6.9, scheduled for release on December 2, 2025, is shipping with a new Abilities API that introduces a new system designed to make advanced AI-driven functionality possible for themes…

Successful link and brand mention building is strongly about overcoming skepticism and building relationships with the people behind the websites that you want to acquire a link or brand mention…

Back in 2005 I intuited that there are wildly successful Internet enterprises that owed nothing to SEO. These successes intrigued me because they happened according to undocumented rules outside of…

BrightEdge’s latest research shows that Google’s AI Overviews are now appearing in ways that reflect what BrightEdge describes as “deliberate, aggressive choices” about where AI shows up and where it…

I like coming up with novel approaches to link building. One way to brainstorm an approach is to reverse a common method. I created a couple of approaches to link…

Google is rolling out AI shopping updates across Search and the Gemini app, introducing conversational shopping and agentic features that automate price tracking and local inventory checks. The updates begin…

AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post…

TL;DR Search Console has some pretty severe limitations when it comes to storage, anonymized and incomplete data, and API limits. You can bypass a lot of these limitations and make…

This week, the paid media world focused less on new tools and more on what’s changing beneath the surface. Google expanded Performance Max into a new channel and offered long-awaited…

OpenAI is experiencing a widespread outage affecting two systems, APIs and ChatGPT. The outage has been ongoing for at least a half an hour as of publication date. ChatGPT API…

This week’s news in SEO brings changes and questions about control. Google’s shopping AI moved from showing where to buy to completing purchases directly. Google added structured data for merchant…

Google has defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the company unfairly demotes news publishers in search results. The company…

At a recent conference, I was asked if llms.txt mattered. I’m personally not a fan, and we’ll get into why below. I listened to a friend who told me I…