Author Bylines Not A Ranking Factor
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue…
Google Gives Cookie Reprieve To Select Sites Through New Trials
As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. …
My 6Ms Of Social Media
My framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here.…
Google Clarifies How Algorithm Chooses Search Snippets
Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big…
Bard Vs ChatGPT Vs Claude
Researchers tested the idea that an AI model may have an advantage in self-detecting its own content because the detection was leveraging the same training and datasets. What they didn’t…
SEO-Driven Content Architecture — Whiteboard Friday
Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very,…
The Top 3 Google Ranking Factors That Really Matter
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Use ChatGPT For Keyword Research
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
What To Do After You’ve Exhausted Your High-Intent Keyword List
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Write ChatGPT Prompts To Get The Best Results
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Complianz WordPress GDPR Compliance Plugin Vulnerability
A popular WordPress plugin for privacy compliance with over 800,000 installations recently patched a stored XSS vulnerability that could allow an attacker to upload malicious scripts for launching attacks against…
How To Use ChatGPT To Be More Productive & Creative
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Essential GA4 Reports You Need To Measure Your SEO Campaigns
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
It’s Easy To Mess Up A Site Revamp
Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in…
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized…
WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites
A vulnerability rated as High was recently patched in a Google Fonts optimization plugin for WordPress, allowing attackers to delete entire directories and upload malicious scripts. OMGF | GDPR/DSGVO Compliant…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Are Homepages The Most Important To Google?
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from…
The Three Pillars Of Content Marketing Strategy
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
The Ranking Factors & The Myths We Found
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
7 Ways SEMs Can Leverage AI Tools
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Tree Of Thoughts Prompting For Better Generative AI Results
Many are aware of the popular Chain of Thoughts (CoT) method of prompting generative AI in order to obtain better and more sophisticated responses. Researchers from Google DeepMind and Princeton…
John Mueller On Keyword Domain Names And Branding For SEO
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an…
John Mueller On AI-Generated Images, Stock Photos
John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock photography. His discussion opened up an intriguing debate on how…
Google On Knowing Best SEO Was Applied
In a recent Google office hours recording, Google’s John Mueller answered a question about how one knows if their SEO coverage is complete and if there are any tools that…
Machine Learning Examples In The Real World (And For SEO)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Google PageRank Explained for SEO Beginners
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been a trusted resource for SEO enthusiasts and professionals worldwide. In…
Google Answers How It Handles A Specific Non-Standard Meta Tag
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this…