SEO news from around the world
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in…
Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience…
The key thing to remember is that small changes do make a big difference, and steady progress is far more important than perfection. It’s easy to get started, but here…
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need…
Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how trust is earned, and how visibility is gained, especially for…
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use…
Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site…
A patent that Google filed in December 2024 presents a close match to the Query Fan-Out technique that Google’s AI Mode uses. The patent, called Thematic Search, offers an idea…
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and…
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million pages. However, there’s a twist. Google Search Relations team member…
With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the announcement that Google Discover will now appear on desktop…
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with…
Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic traffic” in Google Analytics. The problem started last week. Google…
Google’s Sundar Pichai said in an interview that AI Overviews sends more traffic to a wider set of websites, insisting that Google cares about the web ecosystem and that he…
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant,…
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of…
If your rankings are stable but your clicks are fading, AI Overviews could be the reason. These AI-powered summaries now show up on nearly half of Google searches. While they…
Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50…
This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️2025 and is reproduced and adapted with permission from Kogan Page Ltd. Building a consistent brand is increasingly important in…
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation game? We have to acknowledge that AI revolutionizes international expansion. It can…
Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers by analyzing thousands of results and conducting follow-up research. He…
Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control. At Google Marketing Live, the company showcased…
You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging. Sound familiar? As marketers, we’ve all been there. That disconnect between impressive…
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat…
Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it”…
So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean?…
You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For…
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated…
AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and video creation. Generative AI makes headlines and is exciting, but…