WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The…
Testing Google’s Post-AIO Traffic Claims
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more…
Users Make 10 Clicks Before Leaving
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study…
Google’s Updated Raters Guidelines Target Fake EEAT Content
A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the…
Google Shares Insight About Time-Based Search Operators
Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one…
Breaking Into New Markets With PPC: Key Considerations
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the…
Proven Strategies For Sustainable Relationships
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out…
The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…
Server-Side vs. Client-Side Rendering: What Google Recommends
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, and structured data. The…
Yelp Vs. Google Antitrust Case Survives First Big Test
Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search…
What It Means For Digital Marketing And SEO
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the…
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same…
How CMOs Can Tell Stories To Manage Change [Case Study]
Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders.…
Google Is Launching Search Central Deep Dive Events
Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth workshops on SEO topics that matter. The series is launching…
Google Expands AIO Coverage In Select Industries
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel search queries, with noteworthy growth in insurance, B2B technology and…
What Is Generative Engine Optimization [Tips & Workflows To Do It]
Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity.…
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market…
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’ Performance panel. This shift will alter how performance data is…
Google AI Mode Exits Waitlist, Now Available To All US Users
Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for…
Should We Optimize For Keywords With High Search Volume Or Competition?
In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords…
Reimagining EEAT To Drive Higher Sales And Search Visibility
The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts…
Key Trends and Insights [Webinar]
As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities. From the rise of AI Overviews to shifting SERP priorities, it’s more…
WordPress Jubilee Of Forgiveness Continues
Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X (formerly Twitter) account posted a reminder that the unblocking is…
What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority…
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking points shared by Googlers at the 2025 Search Central Live…
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn’t enough. E-Commerce Search Results A person…
Channel Reporting Is Coming To Performance Max Campaigns
Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns…
11 Lessons Learned From Auditing Over 500 Websites
After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. I’ve seen almost everything that can…
WordPress Robots.txt: What Should You Include?
The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic out of the box and, of course, doesn’t contribute towards…
How To Convince C-Suite To Support Brand-Based SEO
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product…