SEO news from around the world
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe…
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New…
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and…
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same…
Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a judge decide to break it off from Alphabet, Google’s parent…
The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling…
Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended,…
Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes…
A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose…
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know…
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority…
Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course like everyone was grown. We decided to set up a…
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of…
In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t…
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of…
Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI, reflecting popular SEO tactics and novel ways to increase productivity,…
Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers, downplaying its usefulness and comparing it to the useless keywords…
A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case, the Department of Justice and 17 states found Google liable…
MozCon is officially heading to London and New York, and we’re bringing everything you love about the conference with us. 📍 London – Tuesday, August 12 at The Mermaid London…
There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors…
It can be hard to get a job, especially right now it is difficult to land a job as the market has changed. There are significantly fewer jobs available for…
TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United States. What Are TikTok Footnotes?…
Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. While this change affects Google’s own domain structure, Google has clarified…
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense,…
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI,…
One of the scariest things that can occur with a WordPress user is that you install a plugin, and upon activation, you get a white screen of death. This screen,…
This week’s question comes from Thomas, who asks: I disabled the JavaScript just to check the content of my webpage, but unfortunately I could not see any content except the…
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant…
Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time…