If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do…

There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your…

As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology, we now have access…

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a…

Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it’s integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as its default search engine,…

At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs.…

Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries…

It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t have a…

ChatGPT has been a game-changer in assisting with daily digital marketing and SEO tasks. To fully utilize this AI-powered chatbot, Chrome extensions are worth considering. But with the constant emergence…

Feel like you’re at link building capacity? Could you build more links with more time or a larger SEO team? Even small teams have been able to build over 1,000…

The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS) vulnerability. Stored XSS A…

Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. Google AI Policy…

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring…

Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…

In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar…

Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on…

Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, unambiguously stating that an SSL certificate does not boost your SEO. Post on Mastodon About…

After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for…

Google announced new requirements for advertisers serving ads in the EEA and UK today. These updates pertain to Consent Management Platforms (CMPs), part of the IAB Europe Transparency and Consent…

NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You create a unique digital…

A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, “This is chaos!!” The update removed a key…

YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The…

Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left…

It seems like just yesterday (though it’s been almost six months) since OpenAI launched ChatGPT and began making headlines. ChatGPT reached 100 million users within three months, making it the…

The Supreme Court decided today that tech companies aren’t liable for terrorist content posted on their platforms. The lawsuit, initiated by the family of a victim of a 2017 ISIS…

OpenAI released the first official ChatGPT app for iOS users. The iPhone app allows ChatGPT users to log in to their accounts, access their chat history, and converse in an…

In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States,…

Google updated its inactivity policy for personal Google accounts. It’s important to note how this could affect business protocols when using a Google account. Read on to understand the new…