In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came…

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for…

YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different…

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…

People are always complaining that there’s something wrong with Google’s search results but what’s going on with search results for queries with the acronym “SEO” is in a class by…

In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions…

Automation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances Google has made in machine…

Have you noticed a dip in your search rankings lately? Are you feeling frustrated and anxious about your website’s performance? Given the state of SEO this past year, we’d be…

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand…

At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise…

In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the…

Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the…

When Google launched its Privacy Sandbox, the news rang alarm bells for B2B marketers and advertisers. This signaled an end to third-party cookies on Google Chrome, which has over 65%…

Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile…

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we…

​​Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to…

Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse…

Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the…

Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the criteria for deciding whether or not to disclose the…

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups,…

Bluehost launched an AI Website Creator that enables users to quickly create professional websites, an evolution of the click and build website builder that makes it easy for anyone to…

Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to woo Agencies into their ecosystem of products with more ways to earn revenue. This new…

Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of…

Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites.…

This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information…

At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of…