The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is…

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped software companies—those who…

Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed a gaming brand…

I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand,…

You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what…

SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which…

Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it…

Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the…

In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency There’s a long-term trend…

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever…

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The…

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what…

Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’…

What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations:…

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not…

Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly…

Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience, it’s one of the best ways to meet like-minded people and provides…

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing.…

Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in…

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click (PPC) is a form of online advertising where advertisers pay…

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite unlikely for…

Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area, and…

We’ve recently crossed 10k downloads for Ahrefs Podcast. And, to be honest with you, I thought this 10k would come easier. I mean, Ahrefs is a fairly mature brand in…

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. The objectives should be clearly…

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract people who are looking for…

Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves directly in search results…