SEO news from around the world
Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves directly in search results…
Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and rankings in search engines. Enterprise companies get a lot of…
Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It helps increase visibility and rankings…
Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need to start online reputation management…
SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their…
HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for just enough money to send…
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and…
SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you…
This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used…
SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it…
The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen…
Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through…
Thursday, June 20, 2024 We’re coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date…
Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for…
There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are…
Tuesday, June 11, 2024 A return policy is a major factor considered by shoppers when buying products online, and so last year we enabled the extraction of structured data return…
Tuesday, June 4, 2024 The Google Search Central LinkedIn channel is (finally) here! If you’re a business owner, SEO professional, or anyone who works on a website, you can now…
Monday, June 3, 2024 We’re embarking on our final last step (that’s the plan!) of our migration to a mobile-first index for Google Search: the small set of sites we’ve…
Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google…
In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you…
SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically.…
You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a…
Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a…
It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and…
I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does…
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you…
Wednesday, May 29, 2024 Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we’re aiming…
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic,…
AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with…
Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, and categorize a list of…