In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your…

It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock.…

You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that HARO is dead and want some alternatives—hopefully both. Whatever the reason,…

Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO! Being the introvert I am,…

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your…

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can…

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times…

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on some…

Every SEO’s favorite link-building collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into a new product: Connectively. I know nothing about…

SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue…

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you…

If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it…

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are…

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report? In this article, I’ll share eight of…

If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders?…

“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance…

Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and…

Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of…

Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring…

Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise…

Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target…

SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification,…

I attended Sydney SEO Conference for the second time, and I’ve got to say, it’s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best of all,…

If you’re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver. So, I asked our team for recommendations for a well-balanced…

If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely…

You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If…

It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages.…

I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good…