If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can…

E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google…

If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make…

Resource page link building is nothing new, but it remains a popular link building tactic. How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use…

With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at the options. 1. Ahrefs…

We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it…

Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes…

Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a…

The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used…

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google can deal with…

I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far so soon. But it doesn’t mean every free “ChatGPT prompt” ebook you see…

An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is…

What makes Ahrefs better than the competition? It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling…

The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much on content research.…

The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for…

I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what…

Knowing how a marketing funnel works can help you diagnose problems and improve your marketing strategy. In this guide, I’ll show you everything you need to know about marketing funnels.…

Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving…

Great navigation is a crucial element to get right on your website for two main reasons. First, it affects your user experience—helping users find what they want will result in…

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers,…

PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying…

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique. With over 10,000 backlinks since the post was published, it’s fair to say that…

Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with that. Featured snippets are a…

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need.…